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Winnebago County, IL — Auto repair Saturation

How many auto repair exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 25 ZIP codes analyzed.

Includes: Auto repair & maintenance shops · Body, paint & interior repair. Counted together because official statistics use one 811121 code.

Measured density: Range spans bands — 0.75× the U.S. rate (between 0.75× and 1.70× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 20 ZIP cells in this county are withheld, 14 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Winnebago County auto repair — 75–170% of the U.S. rate

22 auto repair are counted in Winnebago County — 0.6 per 10,000 people present (residents + daytime workers), 75% of the U.S. rate of 0.9.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 5% between 2015 and 2023 (20 → 19). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 61101 (Rockford), 61109 (Rockford), 61107 (Rockford) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 61108 (Rockford), 61111 (Loves Park), 61107 (Rockford).

BLS QCEW puts the latest county-wide count (2026 Q1) at 33 establishments, the freshest available signal.

Measured density: Winnebago County sits at 75% of the U.S. rate for auto repair. 14 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 75% and 170% of the U.S. rate. Why. The highest measured density is in 61101 and 61109; the lowest measured density is in 61108 and 61111.

This is a supply-side read: it counts existing auto repair and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Auto repair
22–62
published count; upper bound counts each withheld ZIP cell as 2 (20 cells) (2023)
Per 10,000 present
0.6
residents + daytime workers
U.S. average
0.9
per 10,000 present
County index
0.75×
vs. U.S.
Latest quarter (QCEW)
33
2026 Q1 — county total
Residents
284,853
19 ZIPs with data
Workers
110,619
jobs located in county

Is the area growing?

Population
283,790
Census PEP, July 1 2024
Change since 2020
−0.4%
−1,173 people
Net migration 2024
+1,609
international +1,697, domestic −88
Jobs located here
119,567
LODES 2022, −3.1% since 2019

Winnebago County had an estimated 283,790 residents on July 1, 2024 — 0.4% fewer than in 2020 (−1,173). In the latest year it gained 1,576 people: births minus deaths −32, international migration +1,697, domestic migration −88. Components are published separately and may not sum exactly.

119,567 jobs were located in the county in 2022 (−3.1% since 2019), and 127,312 employed residents lived there (−4.3% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

Nonemployer businesses

Not shown. Census publishes only a broader group that also includes auto glass shops, so an auto-repair-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more auto repair in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 5% since 2015

Number of auto repair in Winnebago County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

20
2015
20
2018
19
2020
18
2021
18
2022
19
2023

Highest measured density

ZIP
vs. U.S. average
Index
61101 Rockford
379%
61109 Rockford
160%
61107 Rockford
128%
61111 Loves Park
119%
61108 Rockford
87%

Lowest measured density

ZIP
vs. U.S. average
Index
61108 Rockford
87%
61111 Loves Park
119%
61107 Rockford
128%
61109 Rockford
160%
61101 Rockford
379%
Low measured density is not evidence of opportunity. A ZIP with few auto repair may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersAuto repairIndex
61112Rockford Destination 1521,813 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = auto repair per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersAuto repair Per 10kIndexStatus
61101Rockford 19,3184,056 7 3.3 379% Very high density
61109Rockford 26,76818,701 5 1.4 160% High density
61107Rockford 30,76510,782 4 1.1 128% Above average
61111Loves Park 23,28611,539 3 1.0 119% Above average
61108Rockford 30,35518,746 3 0.8 87% Below average
61016Cherry Valley 5,4651,046 0–2 — — Not published
61024Durand 2,318383 0–2 — — Not published
61063Pecatonica 4,011526 0–2 — — Not published
61072Rockton 11,2851,544 0–2 — — Not published
61073Roscoe 20,1944,423 0–2 — — Not published
61077Seward 97141 0–2 — — Not published
61080South Beloit 10,9552,964 0–2 — — Not published
61088Winnebago 6,167695 0–2 — — Not published
61102Rockford 15,9374,087 0–2 — — Not published
61103Rockford 22,8696,502 0–2 — — Not published
61104Rockford 17,2229,357 0–2 — — Not published
61105Rockford —292 0–2 — — Not published
61110Rockford —132 0–2 — — Not published
61112Rockford 1521,813 0–2 — — Not published
61114Rockford 15,3255,781 0–2 — — Not published
61115Machesney Park 22,3647,533 0–2 — — Not published
61125Rockford —5,808 0–2 — — Not published
61126Rockford —17 0–2 — — Not published
61130Loves Park —16 0–2 — — Not published
61132Loves Park —259 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Rockford

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Rockford retail space →
Crexi
Free listings + market data
Browse Rockford retail space →
CityFeet
Retail space for lease
Browse Rockford retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Winnebago County and auto repair

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 811121 — automotive body, paint & interior repair. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 33 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.87 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.