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New Castle County, DE — Beauty salons Saturation

How many beauty salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 36 ZIP codes analyzed.

Includes: Hair salons · Beauty salons · Blow-dry & styling bars · Makeup & skincare studios. Counted together because official statistics use one 812112 code.

Measured density: Above average — 1.01× the U.S. rate (between 1.01× and 1.16× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 21 ZIP cells in this county are withheld, 11 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   New Castle County beauty salons — 101–116% of the U.S. rate

151 beauty salons are counted in New Castle County — 2.1 per 10,000 people present (residents + daytime workers), 101% of the U.S. rate of 2.1.

On the comparable ZIP set (ZIPs with a published count in every year), the total has stayed roughly flat between 2015 and 2023 (144 → 141).

Measured supply density is highest in 19806 (Wilmington), 19807 (Wilmington), 19810 (Wilmington) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 19720 (New Castle), 19702 (Newark), 19701 (Bear).

BLS QCEW puts the latest county-wide count (2026 Q1) at 162 establishments, the freshest available signal.

Measured density: New Castle County sits at 101% of the U.S. rate for beauty salons. 11 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 101% and 116% of the U.S. rate. Why. The highest measured density is in 19806 and 19807; the lowest measured density is in 19720 and 19702.

This is a supply-side read: it counts existing beauty salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Beauty salons
151–193
published count; upper bound counts each withheld ZIP cell as 2 (21 cells) (2023)
Per 10,000 present
2.1
residents + daytime workers
U.S. average
2.1
per 10,000 present
County index
1.01×
vs. U.S.
Latest quarter (QCEW)
162
2026 Q1 — county total
Residents
573,431
26 ZIPs with data
Workers
285,874
jobs located in county

Is the area growing?

Population
588,093
Census PEP, July 1 2024
Change since 2020
+3.0%
+17,136 people
Net migration 2024
+5,119
international +5,209, domestic −90
Jobs located here
292,672
LODES 2022, −4.0% since 2019

New Castle County had an estimated 588,093 residents on July 1, 2024 — 3.0% more than in 2020 (+17,136). In the latest year it gained 5,768 people: births minus deaths +634, international migration +5,209, domestic migration −90. Components are published separately and may not sum exactly.

292,672 jobs were located in the county in 2022 (−4.0% since 2019), and 266,117 employed residents lived there (−3.0% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
19717 Newark
+56.0%
19709 Middletown
+25.3%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
992
no paid employees (2024)
Receipts
$28.2M
published gross receipts
Receipts per business
$28K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more beauty salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 2% since 2015

Number of beauty salons in New Castle County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

144
2015
133
2018
130
2020
133
2021
149
2022
141
2023

Highest measured density

ZIP
vs. U.S. average
Index
19806 Wilmington
393%
19807 Wilmington
340%
19810 Wilmington
197%
19711 Newark
168%
19805 Wilmington
164%
19808 Wilmington
156%
19803 Wilmington
146%
19707 Hockessin
146%
19709 Middletown
127%
19713 Newark
65%
19804 Wilmington
63%
19701 Bear
61%
19702 Newark
51%
19720 New Castle
41%

Lowest measured density

ZIP
vs. U.S. average
Index
19720 New Castle
41%
19702 Newark
51%
19701 Bear
61%
19804 Wilmington
63%
19713 Newark
65%
19709 Middletown
127%
19707 Hockessin
146%
19803 Wilmington
146%
19808 Wilmington
156%
19805 Wilmington
164%
19711 Newark
168%
19810 Wilmington
197%
19807 Wilmington
340%
19806 Wilmington
393%
Low measured density is not evidence of opportunity. A ZIP with few beauty salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersBeauty salonsIndex
19801Wilmington Employment hub 16,32744,234 6 75%

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = beauty salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersBeauty salons Per 10kIndexStatus
19806Wilmington 9,7774,908 10 8.2 393% Very high density
19807Wilmington 7,8154,167 7 7.1 340% Very high density
19810Wilmington 26,5305,603 12 4.1 197% High density
19711Newark 49,43221,422 21 3.5 168% High density
19805Wilmington 41,40210,800 16 3.4 164% High density
19808Wilmington 39,08226,418 17 3.3 156% High density
19803Wilmington 22,27927,716 11 3.0 146% Above average
19707Hockessin 17,3764,732 6 3.0 146% Above average
19709Middletown 53,23414,835 16 2.6 127% Above average
19801Wilmington 16,32744,234 6 1.6 75% Below average
19713Newark 30,74727,026 6 1.4 65% Below average
19804Wilmington 18,7798,518 3 1.3 63% Below average
19701Bear 42,9848,043 6 1.3 61% Below average
19702Newark 55,68321,371 7 1.1 51% Below average
19720New Castle 62,39238,185 7 0.9 41% Far below average
19703Claymont 15,4603,757 0–2 — — Not published
19706Delaware City 2,038914 0–2 — — Not published
19710Montchanin 0116 0–2 — — Not published
19714Newark —680 0–2 — — Not published
19716Newark 0428 0–2 — — Not published
19717Newark 6,036234 0–2 — — Not published
19718Newark —9,092 0–2 — — Not published
19726New Castle —15 0–2 — — Not published
19730Odessa 425170 0–2 — — Not published
19731Port Penn 65577 0–2 — — Not published
19732Rockland 8941 0–2 — — Not published
19733Saint Georges 18689 0–2 — — Not published
19734Townsend 14,2141,069 0–2 — — Not published
19736Yorklyn 127109 0–2 — — Not published
19802Wilmington 26,0514,963 0–2 — — Not published
19809Wilmington 14,3116,473 0–2 — — Not published
19850Wilmington —7,338 0–2 — — Not published
19884Wilmington —444 0–2 — — Not published
19890Wilmington —37 0–2 — — Not published
19897Wilmington —732 0–2 — — Not published
19899Wilmington —1,024 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Wilmington

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Wilmington retail space →
Crexi
Free listings + market data
Browse Wilmington retail space →
CityFeet
Retail space for lease
Browse Wilmington retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow New Castle County and beauty salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812112 — beauty salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 162 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.08 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.