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DeKalb County, GA — Beauty salons Saturation

How many beauty salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 41 ZIP codes analyzed.

Includes: Hair salons · Beauty salons · Blow-dry & styling bars · Makeup & skincare studios. Counted together because official statistics use one 812112 code.

Measured density: Range spans bands — 0.99× the U.S. rate (between 0.99× and 1.07× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 22 ZIP cells in this county are withheld, 7 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

In line with the U.S. rate   DeKalb County beauty salons — 99–107% of the U.S. rate

190 beauty salons are counted in DeKalb County — 2.1 per 10,000 people present (residents + daytime workers), 99% of the U.S. rate of 2.1.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 14% between 2015 and 2023 (149 → 170). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 30002 (Avondale Estates), 30317 (Atlanta), 30338 (Atlanta) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 30294 (Ellenwood), 30034 (Decatur), 30038 (Lithonia).

BLS QCEW puts the latest county-wide count (2026 Q1) at 203 establishments, the freshest available signal.

Measured density: DeKalb County sits at 99% of the U.S. rate for beauty salons. 7 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 99% and 107% of the U.S. rate. Why. The highest measured density is in 30002 and 30317; the lowest measured density is in 30294 and 30034.

This is a supply-side read: it counts existing beauty salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Beauty salons
190–234
published count; upper bound counts each withheld ZIP cell as 2 (22 cells) (2023)
Per 10,000 present
2.1
residents + daytime workers
U.S. average
2.1
per 10,000 present
County index
0.99×
vs. U.S.
Latest quarter (QCEW)
203
2026 Q1 — county total
Residents
768,335
26 ZIPs with data
Workers
300,123
jobs located in county

Is the area growing?

Population
770,307
Census PEP, July 1 2024
Change since 2020
+0.7%
+5,677 people
Net migration 2024
−2,464
international +8,755, domestic −11,219
Jobs located here
337,241
LODES 2022, +1.5% since 2019

DeKalb County had an estimated 770,307 residents on July 1, 2024 — 0.7% more than in 2020 (+5,677). In the latest year it gained 2,260 people: births minus deaths +4,816, international migration +8,755, domestic migration −11,219. Components are published separately and may not sum exactly.

337,241 jobs were located in the county in 2022 (+1.5% since 2019), and 340,584 employed residents lived there (+0.3% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
30038 Lithonia
+10.8%
30341 Atlanta
+10.5%
30338 Atlanta
+9.9%
ZIP losing residents
2015–19 → 2020–24
Change
30034 Decatur
−13.3%
30032 Decatur
−10.5%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
4,271
no paid employees (2024)
Receipts
$92.2M
published gross receipts
Receipts per business
$22K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more beauty salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 14% since 2015

Number of beauty salons in DeKalb County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

149
2015
157
2018
162
2020
178
2021
179
2022
170
2023

Highest measured density

ZIP
vs. U.S. average
Index
30002 Avondale Estates
257%
30317 Atlanta
224%
30338 Atlanta
212%
30084 Tucker
197%
30030 Decatur
187%
30341 Atlanta
183%
30033 Decatur
180%
30340 Atlanta
154%
30345 Atlanta
116%
30329 Atlanta
112%
30032 Decatur
105%
30319 Atlanta
87%
30087 Stone Mountain
80%
30083 Stone Mountain
58%
30058 Lithonia
50%

Lowest measured density

ZIP
vs. U.S. average
Index
30294 Ellenwood
30%
30034 Decatur
32%
30038 Lithonia
41%
30058 Lithonia
50%
30083 Stone Mountain
58%
30087 Stone Mountain
80%
30319 Atlanta
87%
30032 Decatur
105%
30329 Atlanta
112%
30345 Atlanta
116%
30340 Atlanta
154%
30033 Decatur
180%
30341 Atlanta
183%
30030 Decatur
187%
30084 Tucker
197%
Low measured density is not evidence of opportunity. A ZIP with few beauty salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersBeauty salonsIndex
30346Atlanta Employment hub 4,41131,266 7 168%
30322Atlanta Employment hub 2,52123,739 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = beauty salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersBeauty salons Per 10kIndexStatus
30002Avondale Estates 5,225769 3 5.3 257% Very high density
30317Atlanta 15,6223,096 8 4.7 224% High density
30338Atlanta 39,46521,098 22 4.4 212% High density
30084Tucker 38,24226,301 21 4.1 197% High density
30030Decatur 31,75613,621 15 3.9 187% High density
30341Atlanta 36,02122,657 18 3.8 183% High density
30033Decatur 31,31017,371 15 3.8 180% High density
30346Atlanta 4,41131,266 7 3.5 168% High density
30340Atlanta 30,06221,209 13 3.2 154% High density
30345Atlanta 24,4928,836 7 2.4 116% Above average
30329Atlanta 27,27822,847 9 2.3 112% Above average
30032Decatur 42,9485,351 10 2.2 105% Above average
30319Atlanta 45,98519,199 10 1.8 87% Below average
30087Stone Mountain 38,9775,749 7 1.7 80% Below average
30083Stone Mountain 62,7248,304 8 1.2 58% Below average
30058Lithonia 62,6148,116 7 1.0 50% Below average
30038Lithonia 43,7766,410 4 0.9 41% Far below average
30034Decatur 41,8475,209 3 0.7 32% Far below average
30294Ellenwood 41,98312,482 3 0.6 30% Far below average
30021Clarkston 27,7811,886 0–2 — — Not published
30031Decatur —91 0–2 — — Not published
30035Decatur 21,5696,872 0–2 — — Not published
30036Decatur —134 0–2 — — Not published
30037Decatur —438 0–2 — — Not published
30072Pine Lake 80026 0–2 — — Not published
30074Redan —39 0–2 — — Not published
30079Scottdale 4,831948 0–2 — — Not published
30085Tucker —540 0–2 — — Not published
30086Stone Mountain —19 0–2 — — Not published
30088Stone Mountain 29,2401,260 0–2 — — Not published
30322Atlanta 2,52123,739 0–2 — — Not published
30333Atlanta —397 0–2 — — Not published
30356Atlanta —90 0–2 — — Not published
30359Atlanta —55 0–2 — — Not published
30360Atlanta 16,8555,501 0–2 — — Not published
30362Atlanta —52 0–2 — — Not published
30366Atlanta —103 0–2 — — Not published
31107Atlanta —12 0–2 — — Not published
31119Atlanta —12 0–2 — — Not published
31141Atlanta —7 0–2 — — Not published
31145Atlanta —9 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Atlanta

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Atlanta retail space →
Crexi
Free listings + market data
Browse Atlanta retail space →
CityFeet
Retail space for lease
Browse Atlanta retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow DeKalb County and beauty salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812112 — beauty salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 203 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.08 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.