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Beauty salons in Wisconsin

How many beauty salons exist per person present (residents + daytime workers) across the 11 Wisconsin counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Hair salons · Beauty salons · Blow-dry & styling bars · Makeup & skincare studios. Counted together because official statistics use one 812112 code.

State verdict (covered counties): In line with the U.S. rate — 104% of the U.S. rate

Counties covered

in Wisconsin

Beauty salons

901

establishments (2023)

Per 10,000 present

2.2

residents + 0.5×workers

U.S. average

2.1

per 10,000 present

State index

104%

vs. U.S.

Residents

3,378,627

in covered counties

Workers

1,600,731

jobs in covered counties

Coverage. This page aggregates only the 11 Wisconsin counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing beauty salons and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Wisconsin

City	County	Beauty salons	Residents	Workers	Per 10k	Index	Verdict
Appleton	Outagamie County	77–103	212,451	103,913	2.9	140–176%	Range spans bands
Madison	Dane County	188–242	571,119	294,881	2.6	126–147%	Above average
Kenosha	Kenosha County	48–70	162,024	66,123	2.5	118–148%	Above average
Menomonee Falls	Waukesha County	131–165	416,773	244,814	2.4	117–138%	Above average
Green Bay	Brown County	76–102	278,140	134,829	2.2	106–128%	Above average
Wausau	Marathon County	33–59	130,355	60,661	2.1	99–171%	Range spans bands
West Bend	Washington County	32–48	138,353	54,545	1.9	93–134%	Range spans bands
Racine	Racine County	45–61	206,558	69,937	1.9	90–117%	Range spans bands
Neenah	Winnebago County	37–55	172,658	76,933	1.8	84–116%	Range spans bands
Milwaukee	Milwaukee County	200–236	926,469	431,861	1.8	84–97%	Below average
Beloit	Rock County	34–50	163,727	62,234	1.7	84–114%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

140%

126%

118%

117%

106%

99%

93%

90%

Most competitors per capita

84%

84%

84%

90%

93%

99%

106%

117%

Low measured density is not evidence of opportunity. A county with few beauty salons may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.