BizGapMap

Home / Santa Cruz County, CA

Santa Cruz County, CA

Pick an industry to see how saturated it is across Santa Cruz County's ZIP codes, compared with the U.S. average. All figures use Census ZBP 2023 + ACS 2024.

Day care

141–165 in Santa Cruz County
222–244%
of U.S. average High density

Coffee shops

101–129 in Santa Cruz County
154–181%
of U.S. average High density

Gyms

46–76 in Santa Cruz County
143–206%
of U.S. average Range spans bands

Clothing stores

30–66 in Santa Cruz County
139–259%
of U.S. average Range spans bands

Grocery stores

58–90 in Santa Cruz County
119–165%
of U.S. average Range spans bands

Dentists

125–149 in Santa Cruz County
119–133%
of U.S. average Above average

Restaurants

233–253 in Santa Cruz County
117–122%
of U.S. average Above average

Bars

35–65 in Santa Cruz County
111–174%
of U.S. average Range spans bands

Auto repair

30–64 in Santa Cruz County
111–200%
of U.S. average Range spans bands

Fast food

200–218 in Santa Cruz County
96–100%
of U.S. average Below average

Pharmacies

26–54 in Santa Cruz County
81–136%
of U.S. average Range spans bands

Nail salons

20–52 in Santa Cruz County
75–158%
of U.S. average Range spans bands

Beauty salons

46–76 in Santa Cruz County
71–102%
of U.S. average Range spans bands

Convenience stores

17–53 in Santa Cruz County
60–151%
of U.S. average Range spans bands

Pet care

11–47 in Santa Cruz County
56–188%
of U.S. average Range spans bands

Car washes

5–45 in Santa Cruz County
33–229%
of U.S. average Range spans bands

Population, migration, and jobs

Population
262,406
Census PEP, July 1 2024
Change since 2020
−3.4%
−9,362 people
Net migration 2024
−1,575
international +1,226, domestic −2,801
Jobs located here
96,917
LODES 2022, −3.8% since 2019
Employed residents
113,190
LODES 2022, −2.9% since 2019
Net movers (IRS)
−2,979
tax year 2021–2022: 8,782 in, 11,761 out

Population. Census estimates 262,406 residents on July 1, 2024, 3.4% below 2020 (−9,362).

Latest year (2023→2024): births minus deaths +284, international migration +1,226, domestic migration −2,801. These are model-based estimates built from births, deaths, and migration, revised annually — not a census count, and they can differ from the ACS 5-year figure used elsewhere on the site. Components may not sum exactly because of rounding.

Jobs. LODES counts 96,917 jobs located in the county in 2022 (−3.8% since 2019) and 113,190 employed residents (−2.9% since 2019). A job and a worker are not the same thing: the first is measured at the workplace, the second at the home address, and one person can hold two jobs. Self-employed, military, and informal work are excluded.

Where movers come from and go. IRS matched individual tax returns between 2021 and 2022. 8,782 people (exemptions) moved into Santa Cruz County, reporting $773.4M in adjusted gross income; 11,761 moved out, reporting $829.1M. Net: −2,979 people.

Largest sources: Santa Clara, CA (1,973) · Monterey, CA (1,002) · Alameda, CA (419). Largest destinations: Monterey, CA (1,501) · Santa Clara, CA (1,444) · Los Angeles, CA (398).

People are exemptions on matched returns — not a population estimate. Non-filers, dependents claimed elsewhere, and people whose address did not change are treated differently than in Census estimates. Tax data lag about two years.

Each source is reported at its own geography and year. None of them measures demand for a specific business type; they describe whether the local customer base and job base are expanding or shrinking. Definitions and limits →

ZIP gaining residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant increase.

ZIP losing residents
2015–19 → 2020–24
Change
95006 Boulder Creek
−21.5%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

ZIP change

Only ZIPs where the 2015–19→2020–24 population change is larger than the ACS margin of error and both windows have at least 2,000 residents. Sorted by population change. Jobs are LODES workplace jobs in the ZIP (2019→latest available year; 2019→2021 for Michigan, none for Alaska); a ZIP can contain more jobs than residents.

ZIPNeighborhood Residents 2015–19Residents 2020–24Pop change JobsJobs change
95006Boulder Creek 9,6327,561 −21.5% 1,242+3.5%

Scroll the table sideways to see all columns.

How to read these numbers

Each percentage is the county's density of that business type per 10,000 people present (residents + 0.5×workers), divided by the U.S. average. 100% = exactly average.

Density is a supply-side signal. It does not measure foot traffic, income, tourism, or whether locals actually want more of a given business.

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.