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Dane County, WI — Day care Saturation

How many day care exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 45 ZIP codes analyzed.

Includes: Child day care centers · Preschools & pre-K · Family home day care · After-school programs. Counted together because official statistics use one 624410 code.

Measured density: Above average — 1.32× the U.S. rate (between 1.32× and 1.49× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 23 ZIP cells in this county are withheld, 12 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Dane County day care — 132–149% of the U.S. rate

193 day care are counted in Dane County — 2.7 per 10,000 people present (residents + daytime workers), 132% of the U.S. rate of 2.0.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 5% between 2015 and 2023 (183 → 193). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 53597 (Waunakee), 53719 (Madison), 53589 (Stoughton) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 53703 (Madison), 53715 (Madison), 53562 (Middleton).

Census County Business Patterns (2023) puts the county-wide count at 202 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Dane County sits at 132% of the U.S. rate for day care. 12 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 132% and 149% of the U.S. rate. Why. The highest measured density is in 53597 and 53719; the lowest measured density is in 53703 and 53715.

This is a supply-side read: it counts existing day care and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Day care
193–239
published count; upper bound counts each withheld ZIP cell as 2 (23 cells) (2023)
Per 10,000 present
2.7
residents + daytime workers
U.S. average
2.0
per 10,000 present
County index
1.32×
vs. U.S.
Latest year (CBP)
202
2023 — $110M annual payroll
Residents
571,119
34 ZIPs with data
Workers
294,881
jobs located in county

Is the area growing?

Population
588,347
Census PEP, July 1 2024
Change since 2020
+4.6%
+25,727 people
Net migration 2024
+6,898
international +5,922, domestic +976
Jobs located here
356,900
LODES 2022, +0.4% since 2019

Dane County had an estimated 588,347 residents on July 1, 2024 — 4.6% more than in 2020 (+25,727). In the latest year it gained 8,608 people: births minus deaths +1,683, international migration +5,922, domestic migration +976. Components are published separately and may not sum exactly.

356,900 jobs were located in the county in 2022 (+0.4% since 2019), and 287,690 employed residents lived there (−1.2% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
53598 Windsor
+53.9%
53593 Verona
+31.3%
53718 Madison
+28.6%
ZIP losing residents
2015–19 → 2020–24
Change
53706 Madison
−35.1%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
779
no paid employees (2024)
Receipts
$23.9M
published gross receipts
Receipts per business
$31K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more day care in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 5% since 2015

Number of day care in Dane County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

183
2015
196
2018
201
2020
195
2021
189
2022
193
2023

Highest measured density

ZIP
vs. U.S. average
Index
53597 Waunakee
322%
53719 Madison
273%
53589 Stoughton
234%
53528 Cross Plains
216%
53572 Mount Horeb
214%
53575 Oregon
196%
53593 Verona
176%
53527 Cottage Grove
174%
53558 Mcfarland
169%
53718 Madison
156%
53714 Madison
152%
53532 Deforest
146%
53711 Madison
121%
53717 Madison
118%
53590 Sun Prairie
112%

Lowest measured density

ZIP
vs. U.S. average
Index
53703 Madison
48%
53715 Madison
69%
53562 Middleton
95%
53704 Madison
95%
53713 Madison
97%
53716 Madison
109%
53705 Madison
110%
53590 Sun Prairie
112%
53717 Madison
118%
53711 Madison
121%
53532 Deforest
146%
53714 Madison
152%
53718 Madison
156%
53558 Mcfarland
169%
53527 Cottage Grove
174%
Low measured density is not evidence of opportunity. A ZIP with few day care may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = day care per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersDay care Per 10kIndexStatus
53597Waunakee 21,4266,178 16 6.5 322% Very high density
53719Madison 34,11525,570 26 5.5 273% Very high density
53589Stoughton 19,5507,136 11 4.8 234% High density
53528Cross Plains 6,2631,165 3 4.4 216% High density
53572Mount Horeb 10,3852,269 5 4.3 214% High density
53575Oregon 18,2043,850 8 4.0 196% High density
53593Verona 31,08121,591 15 3.6 176% High density
53527Cottage Grove 11,9244,548 5 3.5 174% High density
53558Mcfarland 13,1642,767 5 3.4 169% High density
53718Madison 18,98918,792 9 3.2 156% High density
53714Madison 16,1696,626 6 3.1 152% High density
53532Deforest 16,5147,516 6 3.0 146% Above average
53711Madison 51,27920,046 15 2.4 121% Above average
53717Madison 13,05215,617 5 2.4 118% Above average
53590Sun Prairie 45,60214,145 12 2.3 112% Above average
53705Madison 25,01712,941 7 2.2 110% Above average
53716Madison 18,5968,007 5 2.2 109% Above average
53713Madison 24,35122,367 7 2.0 97% Below average
53704Madison 46,73020,666 11 1.9 95% Below average
53562Middleton 29,79023,576 8 1.9 95% Below average
53715Madison 15,97410,649 3 1.4 69% Below average
53703Madison 37,65927,487 5 1.0 48% Far below average
53508Belleville 5,6541,725 0–2 — — Not published
53515Black Earth 2,647412 0–2 — — Not published
53517Blue Mounds 1,799541 0–2 — — Not published
53523Cambridge 5,074862 0–2 — — Not published
53529Dane 2,611728 0–2 — — Not published
53531Deerfield 4,4301,226 0–2 — — Not published
53559Marshall 6,110454 0–2 — — Not published
53560Mazomanie 3,4161,211 0–2 — — Not published
53571Morrisonville 3678 0–2 — — Not published
53596Sun Prairie —1,987 0–2 — — Not published
53598Windsor 4,1763,287 0–2 — — Not published
53701Madison —1,258 0–2 — — Not published
53702Madison —135 0–2 — — Not published
53706Madison 3,958202 0–2 — — Not published
53707Madison —364 0–2 — — Not published
53708Madison —678 0–2 — — Not published
53725Madison —30 0–2 — — Not published
53726Madison 5,043716 0–2 — — Not published
53744Madison —23 0–2 — — Not published
53783Madison —502 0–2 — — Not published
53784Madison —67 0–2 — — Not published
53791Madison —31 0–2 — — Not published
53792Madison 013,716 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Madison

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Madison retail space →
Crexi
Free listings + market data
Browse Madison retail space →
CityFeet
Retail space for lease
Browse Madison retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Dane County and day care

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 624410 — child day care services. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 202 establishments and $110M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.03 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.