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Prince William County, VA — Clothing stores Saturation

How many clothing stores exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 21 ZIP codes analyzed.

Includes: Family clothing stores · General apparel shops. Counted together because official statistics use one 448140 code.

Measured density: Range spans bands — 1.27× the U.S. rate (between 1.27× and 1.89× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 17 ZIP cells in this county are withheld, 12 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Prince William County clothing stores — 127–189% of the U.S. rate

49 clothing stores are counted in Prince William County — 0.9 per 10,000 people present (residents + daytime workers), 127% of the U.S. rate of 0.7.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 6% between 2015 and 2023 (52 → 49). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 22192 (Woodbridge), 20109 (Manassas), 22191 (Woodbridge) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 20155 (Gainesville), 22191 (Woodbridge), 20109 (Manassas).

Census County Business Patterns (2023) puts the county-wide count at 54 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Prince William County sits at 127% of the U.S. rate for clothing stores. 12 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 127% and 189% of the U.S. rate. Why. The highest measured density is in 22192 and 20109; the lowest measured density is in 20155 and 22191.

This is a supply-side read: it counts existing clothing stores and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Clothing stores
49–83
published count; upper bound counts each withheld ZIP cell as 2 (17 cells) (2023)
Per 10,000 present
0.9
residents + daytime workers
U.S. average
0.7
per 10,000 present
County index
1.27×
vs. U.S.
Latest year (CBP)
54
2023 — $27M annual payroll
Residents
501,551
16 ZIPs with data
Workers
114,472
jobs located in county

Is the area growing?

Population
497,003
Census PEP, July 1 2024
Change since 2020
+2.9%
+14,140 people
Net migration 2024
+1,574
international +5,137, domestic −3,563
Jobs located here
133,242
LODES 2022, −0.1% since 2019

Prince William County had an estimated 497,003 residents on July 1, 2024 — 2.9% more than in 2020 (+14,140). In the latest year it gained 5,425 people: births minus deaths +3,833, international migration +5,137, domestic migration −3,563. Components are published separately and may not sum exactly.

133,242 jobs were located in the county in 2022 (−0.1% since 2019), and 217,011 employed residents lived there (−0.1% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
22026 Dumfries
+39.1%
20112 Manassas
+14.5%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census now groups clothing with clothing accessories (NAICS 45811); a family-clothing-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more clothing stores in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 6% since 2015

Number of clothing stores in Prince William County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

52
2015
50
2018
50
2020
52
2021
49
2022
49
2023

Highest measured density

ZIP
vs. U.S. average
Index
22192 Woodbridge
587%
20109 Manassas
265%
22191 Woodbridge
109%
20155 Gainesville
96%

Lowest measured density

ZIP
vs. U.S. average
Index
20155 Gainesville
96%
22191 Woodbridge
109%
20109 Manassas
265%
22192 Woodbridge
587%
Low measured density is not evidence of opportunity. A ZIP with few clothing stores may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = clothing stores per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersClothing stores Per 10kIndexStatus
22192Woodbridge 59,79423,351 29 4.1 587% Very high density
20109Manassas 45,44429,203 11 1.8 265% Very high density
22191Woodbridge 73,62312,099 6 0.8 109% Above average
20155Gainesville 37,48615,049 3 0.7 96% Below average
20111Manassas 38,1245,257 0–2 — — Not published
20112Manassas 30,5002,646 0–2 — — Not published
20136Bristow 32,3253,618 0–2 — — Not published
20143Catharpin 1,070283 0–2 — — Not published
20156Gainesville —67 0–2 — — Not published
20168Haymarket —146 0–2 — — Not published
20169Haymarket 28,0895,089 0–2 — — Not published
20181Nokesville 10,7741,011 0–2 — — Not published
20182Nokesville —29 0–2 — — Not published
22025Dumfries 19,3562,286 0–2 — — Not published
22026Dumfries 22,8974,858 0–2 — — Not published
22125Occoquan 681478 0–2 — — Not published
22134Quantico 8,3101,595 0–2 — — Not published
22172Triangle 11,490673 0–2 — — Not published
22193Woodbridge 81,5886,976 0–2 — — Not published
22194Woodbridge —64 0–2 — — Not published
22195Woodbridge —11 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Manassas

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Manassas retail space →
Crexi
Free listings + market data
Browse Manassas retail space →
CityFeet
Retail space for lease
Browse Manassas retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Prince William County and clothing stores

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 448140 — family clothing stores. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 54 establishments and $27M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.69 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.