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Clothing stores in Wisconsin

How many clothing stores exist per person present (residents + daytime workers) across the 11 Wisconsin counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Family clothing stores · General apparel shops. Counted together because official statistics use one 448140 code.

State verdict (covered counties): Below the U.S. rate — 70% of the U.S. rate

Counties covered

in Wisconsin

Clothing stores

201

establishments (2023)

Per 10,000 present

0.5

residents + 0.5×workers

U.S. average

0.7

per 10,000 present

State index

70%

vs. U.S.

Residents

3,378,627

in covered counties

Workers

1,600,731

jobs in covered counties

Coverage. This page aggregates only the 11 Wisconsin counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing clothing stores and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Wisconsin

City	County	Clothing stores	Residents	Workers	Per 10k	Index	Verdict
Kenosha	Kenosha County	26–52	162,024	66,123	1.3	193–311%	Range spans bands
Appleton	Outagamie County	17–51	212,451	103,913	0.6	93–246%	Range spans bands
Neenah	Winnebago County	11–35	172,658	76,933	0.5	75–212%	Range spans bands
Milwaukee	Milwaukee County	59–121	926,469	431,861	0.5	75–146%	Range spans bands
Menomonee Falls	Waukesha County	27–81	416,773	244,814	0.5	72–190%	Range spans bands
Madison	Dane County	34–116	571,119	294,881	0.5	68–189%	Range spans bands
Green Bay	Brown County	14–50	278,140	134,829	0.4	59–167%	Range spans bands
Beloit	Rock County	5–31	163,727	62,234	0.3	37–200%	Range spans bands
West Bend	Washington County	4–26	138,353	54,545	0.2	35–210%	Range spans bands
Racine	Racine County	4–30	206,558	69,937	0.2	24–168%	Range spans bands
Wausau	Marathon County	0–34	130,355	60,661	0.0	0–288%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

193%

93%

75%

75%

72%

68%

59%

37%

Most competitors per capita

24%

35%

37%

59%

68%

72%

75%

Low measured density is not evidence of opportunity. A county with few clothing stores may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.