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Travis County, TX — Convenience stores Saturation

How many convenience stores exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 70 ZIP codes analyzed.

Includes: Convenience stores · Corner stores · Small-format food & fuel marts. Counted together because official statistics use one 445120 code.

Measured density: Range spans bands — 0.95× the U.S. rate (between 0.95× and 1.28× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 48 ZIP cells in this county are withheld, 25 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Travis County convenience stores — 95–128% of the U.S. rate

145 convenience stores are counted in Travis County — 0.9 per 10,000 people present (residents + daytime workers), 95% of the U.S. rate of 0.9.

On the comparable ZIP set (ZIPs with a published count in every year), the total has stayed roughly flat between 2015 and 2023 (89 → 91).

Measured supply density is highest in 78722 (Austin), 78702 (Austin), 78732 (Austin) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 78660 (Pflugerville), 78748 (Austin), 78753 (Austin).

Census County Business Patterns (2023) puts the county-wide count at 174 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Travis County sits at 95% of the U.S. rate for convenience stores. 25 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 95% and 128% of the U.S. rate. Why. The highest measured density is in 78722 and 78702; the lowest measured density is in 78660 and 78748.

This is a supply-side read: it counts existing convenience stores and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Convenience stores
145–241
published count; upper bound counts each withheld ZIP cell as 2 (48 cells) (2023)
Per 10,000 present
0.9
residents + daytime workers
U.S. average
0.9
per 10,000 present
County index
0.95×
vs. U.S.
Latest year (CBP)
174
2023 — $23M annual payroll
Residents
1,302,098
47 ZIPs with data
Workers
733,329
jobs located in county

Is the area growing?

Population
1,363,767
Census PEP, July 1 2024
Change since 2020
+5.2%
+67,157 people
Net migration 2024
+6,018
international +19,522, domestic −13,504
Jobs located here
910,307
LODES 2022, +12.0% since 2019

Travis County had an estimated 1,363,767 residents on July 1, 2024 — 5.2% more than in 2020 (+67,157). In the latest year it gained 15,724 people: births minus deaths +9,730, international migration +19,522, domestic migration −13,504. Components are published separately and may not sum exactly.

910,307 jobs were located in the county in 2022 (+12.0% since 2019), and 630,567 employed residents lived there (+4.6% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
78738 Austin
+94.0%
78653 Manor
+69.8%
78660 Pflugerville
+36.7%
ZIP losing residents
2015–19 → 2020–24
Change
78741 Austin
−11.8%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes convenience stores only combined with vending machine operators, so a convenience-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more convenience stores in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 2% since 2015

Number of convenience stores in Travis County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

89
2015
83
2018
91
2020
90
2021
97
2022
91
2023

Highest measured density

ZIP
vs. U.S. average
Index
78722 Austin
391%
78702 Austin
367%
78732 Austin
342%
78705 Austin
217%
78723 Austin
212%
78750 Austin
195%
78741 Austin
187%
78746 Austin
165%
78747 Austin
142%
78735 Austin
141%
78704 Austin
141%
78744 Austin
135%
78758 Austin
131%
78724 Austin
121%
78752 Austin
113%

Lowest measured density

ZIP
vs. U.S. average
Index
78660 Pflugerville
40%
78748 Austin
89%
78753 Austin
93%
78745 Austin
105%
78759 Austin
108%
78731 Austin
110%
78752 Austin
113%
78724 Austin
121%
78758 Austin
131%
78744 Austin
135%
78704 Austin
141%
78735 Austin
141%
78747 Austin
142%
78746 Austin
165%
78741 Austin
187%
Low measured density is not evidence of opportunity. A ZIP with few convenience stores may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersConvenience storesIndex
78701Austin Employment hub 11,82483,309 8 164%
78719Austin Employment hub 1,7967,927 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = convenience stores per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersConvenience stores Per 10kIndexStatus
78722Austin 6,7673,271 3 3.6 391% Very high density
78702Austin 25,98519,534 12 3.4 367% Very high density
78732Austin 21,0872,593 7 3.1 342% Very high density
78705Austin 33,23814,174 8 2.0 217% High density
78723Austin 38,12916,680 9 1.9 212% High density
78750Austin 29,27719,869 7 1.8 195% High density
78741Austin 45,95113,189 9 1.7 187% High density
78746Austin 28,25649,465 8 1.5 165% High density
78701Austin 11,82483,309 8 1.5 164% High density
78747Austin 22,1801,821 3 1.3 142% Above average
78735Austin 20,99620,142 4 1.3 141% Above average
78704Austin 50,68838,652 9 1.3 141% Above average
78744Austin 50,98627,277 8 1.2 135% Above average
78758Austin 49,61751,526 9 1.2 131% Above average
78724Austin 31,10310,177 4 1.1 121% Above average
78752Austin 23,31711,726 3 1.0 113% Above average
78731Austin 27,50724,680 4 1.0 110% Above average
78759Austin 43,18255,784 7 1.0 108% Above average
78745Austin 61,21922,800 7 1.0 105% Above average
78753Austin 56,92026,818 6 0.9 93% Below average
78748Austin 55,63111,384 5 0.8 89% Below average
78660Pflugerville 124,83421,353 5 0.4 40% Far below average
73301Austin —908 0–2 — — Not published
78617Del Valle 30,7562,472 0–2 — — Not published
78645Leander 15,2561,790 0–2 — — Not published
78652Manchaca 5,2871,419 0–2 — — Not published
78653Manor 41,2914,564 0–2 — — Not published
78669Spicewood 12,5922,916 0–2 — — Not published
78691Pflugerville —206 0–2 — — Not published
78703Austin 23,48317,204 0–2 — — Not published
78708Austin —70 0–2 — — Not published
78709Austin —215 0–2 — — Not published
78710Austin —18 0–2 — — Not published
78711Austin —213 0–2 — — Not published
78712Austin 201263 0–2 — — Not published
78713Austin —55 0–2 — — Not published
78714Austin —160 0–2 — — Not published
78715Austin —309 0–2 — — Not published
78716Austin —713 0–2 — — Not published
78719Austin 1,7967,927 0–2 — — Not published
78720Austin —90 0–2 — — Not published
78721Austin 10,9975,704 0–2 — — Not published
78725Austin 10,7466,033 0–2 — — Not published
78726Austin 14,5066,643 0–2 — — Not published
78727Austin 29,95812,688 0–2 — — Not published
78728Austin 26,77716,007 0–2 — — Not published
78730Austin 9,14210,241 0–2 — — Not published
78733Austin 9,0292,203 0–2 — — Not published
78734Austin 22,1457,582 0–2 — — Not published
78736Austin 9,6512,847 0–2 — — Not published
78738Austin 31,01913,677 0–2 — — Not published
78739Austin 20,6591,932 0–2 — — Not published
78742Austin 8471,529 0–2 — — Not published
78749Austin 34,5628,593 0–2 — — Not published
78751Austin 16,9619,012 0–2 — — Not published
78754Austin 32,69019,992 0–2 — — Not published
78755Austin —123 0–2 — — Not published
78756Austin 9,1979,051 0–2 — — Not published
78757Austin 23,85614,816 0–2 — — Not published
78760Austin —466 0–2 — — Not published
78761Austin —29 0–2 — — Not published
78762Austin —64 0–2 — — Not published
78763Austin —210 0–2 — — Not published
78764Austin —27 0–2 — — Not published
78765Austin —35 0–2 — — Not published
78766Austin —56 0–2 — — Not published
78767Austin —187 0–2 — — Not published
78768Austin —473 0–2 — — Not published
78772Austin —10 0–2 — — Not published
78778Austin —204 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Austin

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Austin retail space →
Crexi
Free listings + market data
Browse Austin retail space →
CityFeet
Retail space for lease
Browse Austin retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Travis County and convenience stores

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 445120 — convenience retailers. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 174 establishments and $23M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.91 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.