Home / Convenience stores / Wisconsin

Convenience stores in Wisconsin

How many convenience stores exist per person present (residents + daytime workers) across the 11 Wisconsin counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Convenience stores · Corner stores · Small-format food & fuel marts. Counted together because official statistics use one 445120 code.

State verdict (covered counties): Well below the U.S. rate — 15% of the U.S. rate

Counties covered

in Wisconsin

Convenience stores

establishments (2023)

Per 10,000 present

0.1

residents + 0.5×workers

U.S. average

0.9

per 10,000 present

State index

15%

vs. U.S.

Residents

3,378,627

in covered counties

Workers

1,600,731

jobs in covered counties

Coverage. This page aggregates only the 11 Wisconsin counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing convenience stores and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Wisconsin

City	County	Convenience stores	Residents	Workers	Per 10k	Index	Verdict
Beloit	Rock County	7–33	163,727	62,234	0.4	39–163%	Range spans bands
Racine	Racine County	8–32	206,558	69,937	0.3	36–136%	Range spans bands
Milwaukee	Milwaukee County	37–97	926,469	431,861	0.3	35–87%	Range spans bands
Kenosha	Kenosha County	3–33	162,024	66,123	0.2	17–129%	Range spans bands
Madison	Dane County	4–92	571,119	294,881	0.1	6–107%	Range spans bands
Menomonee Falls	Waukesha County	0–62	416,773	244,814	0.0	0–106%	Range spans bands
Green Bay	Brown County	0–40	278,140	134,829	0.0	0–95%	Range spans bands
Appleton	Outagamie County	0–38	212,451	103,913	0.0	0–132%	Range spans bands
Neenah	Winnebago County	0–28	172,658	76,933	0.0	0–124%	Range spans bands
Wausau	Marathon County	0–34	130,355	60,661	0.0	0–218%	Range spans bands
West Bend	Washington County	0–24	138,353	54,545	0.0	0–145%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

39%

36%

35%

17%

Most competitors per capita

17%

Low measured density is not evidence of opportunity. A county with few convenience stores may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

← All Convenience stores markets nationwide · Methodology · Data sources

Check a ZIP or city · Search by radius · Answers · Data story · Methodology · Data sources · About · Privacy · Terms · Updates (RSS)

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.