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Fulton County, GA — Fast food Saturation

How many fast food exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 64 ZIP codes analyzed.

Includes: Fast food · Quick-service restaurants · Takeout & delivery counters · Pizza delivery · Sandwich & burger chains. Counted together because official statistics use one 722513 code.

Measured density: Above average — 1.20× the U.S. rate

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 25 ZIP cells in this county are withheld, 1 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Fulton County fast food — 120% of the U.S. rate

1,385 fast food are counted in Fulton County — 8.0 per 10,000 people present (residents + daytime workers), 120% of the U.S. rate of 6.7.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 17% between 2015 and 2023 (1,176 → 1,374). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 30318 (Atlanta), 30097 (Duluth), 30310 (Atlanta) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 30327 (Atlanta), 30314 (Atlanta), 30350 (Atlanta).

BLS QCEW puts the latest county-wide count (2026 Q1) at 1,357 establishments, the freshest available signal.

Measured density: Fulton County sits at 120% of the U.S. rate for fast food. The highest measured density is in 30318 and 30097; the lowest measured density is in 30327 and 30314.

This is a supply-side read: it counts existing fast food and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Fast food
1,385–1,435
published count; upper bound counts each withheld ZIP cell as 2 (25 cells) (2023)
Per 10,000 present
8.0
residents + daytime workers
U.S. average
6.7
per 10,000 present
County index
1.20×
vs. U.S.
Latest quarter (QCEW)
1,357
2026 Q1 — county total
Residents
1,201,203
38 ZIPs with data
Workers
984,920
jobs located in county

Is the area growing?

Population
1,090,354
Census PEP, July 1 2024
Change since 2020
+2.0%
+21,021 people
Net migration 2024
+1,451
international +9,571, domestic −8,120
Jobs located here
920,778
LODES 2022, +4.0% since 2019

Fulton County had an estimated 1,090,354 residents on July 1, 2024 — 2.0% more than in 2020 (+21,021). In the latest year it gained 6,383 people: births minus deaths +4,888, international migration +9,571, domestic migration −8,120. Components are published separately and may not sum exactly.

920,778 jobs were located in the county in 2022 (+4.0% since 2019), and 491,568 employed residents lived there (+4.8% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
30213 Fairburn
+49.2%
30308 Atlanta
+23.0%
30309 Atlanta
+22.4%
ZIP losing residents
2015–19 → 2020–24
Change
30337 Atlanta
−23.4%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
254
no paid employees (2024)
Receipts
$15.5M
published gross receipts
Receipts per business
$61K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more fast food in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 17% since 2015

Number of fast food in Fulton County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

1,176
2015
1,298
2018
1,305
2020
1,321
2021
1,363
2022
1,374
2023

Highest measured density

ZIP
vs. U.S. average
Index
30318 Atlanta
185%
30097 Duluth
185%
30310 Atlanta
182%
30307 Atlanta
181%
30344 Atlanta
166%
30316 Atlanta
164%
30324 Atlanta
154%
30337 Atlanta
147%
30291 Union City
139%
30022 Alpharetta
120%
30004 Alpharetta
119%
30009 Alpharetta
116%
30328 Atlanta
115%
30312 Atlanta
115%
30315 Atlanta
108%

Lowest measured density

ZIP
vs. U.S. average
Index
30327 Atlanta
32%
30314 Atlanta
35%
30350 Atlanta
69%
30268 Palmetto
73%
30306 Atlanta
74%
30305 Atlanta
91%
30213 Fairburn
91%
30331 Atlanta
92%
30076 Roswell
94%
30342 Atlanta
98%
30005 Alpharetta
99%
30311 Atlanta
99%
30349 Atlanta
102%
30309 Atlanta
102%
30313 Atlanta
102%
Low measured density is not evidence of opportunity. A ZIP with few fast food may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersFast foodIndex
30303Atlanta Employment hub 6,79753,107 57 256%
30308Atlanta Employment hub 23,18153,348 52 156%
30326Atlanta Employment hub 8,23454,348 34 144%
30363Atlanta Employment hub 3,5239,729 7 125%
30336Atlanta Destination 51426,474 11 120%
30354Atlanta Employment hub 16,18267,347 27 81%

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = fast food per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersFast food Per 10kIndexStatus
30303Atlanta 6,79753,107 57 17.1 256% Very high density
30318Atlanta 59,60941,027 99 12.4 185% High density
30097Duluth 46,87634,393 79 12.3 185% High density
30310Atlanta 27,1866,711 37 12.1 182% High density
30307Atlanta 21,7097,980 31 12.1 181% High density
30344Atlanta 35,45624,634 53 11.1 166% High density
30316Atlanta 35,10712,091 45 10.9 164% High density
30308Atlanta 23,18153,348 52 10.4 156% High density
30324Atlanta 29,07311,839 36 10.3 154% High density
30337Atlanta 10,69411,238 16 9.8 147% Above average
30326Atlanta 8,23454,348 34 9.6 144% Above average
30291Union City 25,1309,963 28 9.3 139% Above average
30363Atlanta 3,5239,729 7 8.3 125% Above average
30022Alpharetta 64,54640,341 68 8.0 120% Above average
30336Atlanta 51426,474 11 8.0 120% Above average
30004Alpharetta 68,70743,688 72 8.0 119% Above average
30009Alpharetta 21,09535,378 30 7.7 116% Above average
30328Atlanta 39,50877,296 60 7.7 115% Above average
30312Atlanta 26,9428,703 24 7.7 115% Above average
30315Atlanta 34,2646,400 27 7.2 108% Above average
30075Roswell 56,26315,838 46 7.2 107% Above average
30313Atlanta 10,91310,350 11 6.8 102% Above average
30309Atlanta 32,47958,430 42 6.8 102% Above average
30349Atlanta 79,87232,177 65 6.8 102% Above average
30311Atlanta 34,9532,630 24 6.6 99% Below average
30005Alpharetta 41,83643,982 42 6.6 99% Below average
30342Atlanta 33,34937,654 34 6.5 98% Below average
30076Roswell 46,05432,236 39 6.3 94% Below average
30331Atlanta 62,56714,652 43 6.2 92% Below average
30213Fairburn 50,62110,762 34 6.1 91% Below average
30305Atlanta 28,11043,072 30 6.0 91% Below average
30354Atlanta 16,18267,347 27 5.4 81% Below average
30306Atlanta 24,2368,395 14 4.9 74% Below average
30268Palmetto 10,8742,976 6 4.9 73% Below average
30350Atlanta 35,17012,755 19 4.6 69% Below average
30314Atlanta 23,3335,366 6 2.3 35% Far below average
30327Atlanta 23,67317,245 7 2.2 32% Far below average
30023Alpharetta —130 0–2 — — Not published
30077Roswell —150 0–2 — — Not published
30098Duluth —35 0–2 — — Not published
30272Red Oak 0286 0–2 — — Not published
30301Atlanta —515 0–2 — — Not published
30302Atlanta —60 0–2 — — Not published
30304Atlanta —21 0–2 — — Not published
30320Atlanta —9,994 19 — — Not published
30321Atlanta —200 0–2 — — Not published
30325Atlanta —67 0–2 — — Not published
30332Atlanta 2,567365 0–2 — — Not published
30334Atlanta 0250 0–2 — — Not published
30343Atlanta —50 0–2 — — Not published
30348Atlanta —15 0–2 — — Not published
30355Atlanta —54 0–2 — — Not published
30357Atlanta —20 0–2 — — Not published
30358Atlanta —51 0–2 — — Not published
30361Atlanta —5,098 11 — — Not published
30364Atlanta —18 0–2 — — Not published
30374Atlanta —5 0–2 — — Not published
30375Atlanta —214 0–2 — — Not published
30380Atlanta —253 0–2 — — Not published
30396Atlanta —51 0–2 — — Not published
31106Atlanta —43 0–2 — — Not published
31126Atlanta —67 0–2 — — Not published
31139Atlanta —38 0–2 — — Not published
31150Atlanta —9 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Atlanta

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Atlanta retail space →
Crexi
Free listings + market data
Browse Atlanta retail space →
CityFeet
Retail space for lease
Browse Atlanta retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Fulton County and fast food

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 722513 — limited-service restaurants. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 1,357 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (6.67 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.