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Clay County, MO — Fast food Saturation

How many fast food exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 20 ZIP codes analyzed.

Includes: Fast food · Quick-service restaurants · Takeout & delivery counters · Pizza delivery · Sandwich & burger chains. Counted together because official statistics use one 722513 code.

Measured density: Range spans bands — 1.00× the U.S. rate (between 1.00× and 1.05× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 8 ZIP cells in this county are withheld, 6 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

In line with the U.S. rate   Clay County fast food — 100–105% of the U.S. rate

216 fast food are counted in Clay County — 6.7 per 10,000 people present (residents + daytime workers), 100% of the U.S. rate of 6.7.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 35% between 2015 and 2023 (160 → 216). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 64024 (Excelsior Springs), 64118 (Kansas City), 64060 (Kearney) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 64117 (Kansas City), 64089 (Smithville), 64068 (Liberty).

BLS QCEW puts the latest county-wide count (2026 Q1) at 211 establishments, the freshest available signal.

Measured density: Clay County sits at 100% of the U.S. rate for fast food. 6 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 100% and 105% of the U.S. rate. Why. The highest measured density is in 64024 and 64118; the lowest measured density is in 64117 and 64089.

This is a supply-side read: it counts existing fast food and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Fast food
216–232
published count; upper bound counts each withheld ZIP cell as 2 (8 cells) (2023)
Per 10,000 present
6.7
residents + daytime workers
U.S. average
6.7
per 10,000 present
County index
1.00×
vs. U.S.
Latest quarter (QCEW)
211
2026 Q1 — county total
Residents
265,074
18 ZIPs with data
Workers
118,425
jobs located in county

Is the area growing?

Population
263,370
Census PEP, July 1 2024
Change since 2020
+3.6%
+9,225 people
Net migration 2024
+2,247
international +947, domestic +1,300
Jobs located here
113,053
LODES 2022, +3.7% since 2019

Clay County had an estimated 263,370 residents on July 1, 2024 — 3.6% more than in 2020 (+9,225). In the latest year it gained 3,220 people: births minus deaths +966, international migration +947, domestic migration +1,300. Components are published separately and may not sum exactly.

113,053 jobs were located in the county in 2022 (+3.7% since 2019), and 128,872 employed residents lived there (+0.7% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
64158 Kansas City
+43.6%
64155 Kansas City
+20.6%
64119 Kansas City
+16.4%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
33
no paid employees (2024)
Receipts
$1.2M
published gross receipts
Receipts per business
$36K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more fast food in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 35% since 2015

Number of fast food in Clay County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

160
2015
187
2018
176
2020
181
2021
206
2022
216
2023

Highest measured density

ZIP
vs. U.S. average
Index
64024 Excelsior Springs
126%
64118 Kansas City
118%
64060 Kearney
116%
64157 Kansas City
115%
64116 Kansas City
115%
64119 Kansas City
114%
64155 Kansas City
111%
64158 Kansas City
104%
64068 Liberty
88%
64089 Smithville
68%
64117 Kansas City
63%

Lowest measured density

ZIP
vs. U.S. average
Index
64117 Kansas City
63%
64089 Smithville
68%
64068 Liberty
88%
64158 Kansas City
104%
64155 Kansas City
111%
64119 Kansas City
114%
64116 Kansas City
115%
64157 Kansas City
115%
64060 Kearney
116%
64118 Kansas City
118%
64024 Excelsior Springs
126%
Low measured density is not evidence of opportunity. A ZIP with few fast food may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersFast foodIndex
64161Kansas City Destination 29210,364 3 82%

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = fast food per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersFast food Per 10kIndexStatus
64024Excelsior Springs 15,5744,474 15 8.4 126% Above average
64118Kansas City 41,9847,374 36 7.9 118% Above average
64060Kearney 16,4883,200 14 7.7 116% Above average
64157Kansas City 23,0303,337 19 7.7 115% Above average
64116Kansas City 18,04631,957 26 7.6 115% Above average
64119Kansas City 33,19912,728 30 7.6 114% Above average
64155Kansas City 28,8244,599 23 7.4 111% Above average
64158Kansas City 7,3172,638 6 6.9 104% Above average
64068Liberty 37,75816,921 27 5.8 88% Below average
64161Kansas City 29210,364 3 5.5 82% Below average
64089Smithville 14,3802,318 7 4.5 68% Below average
64117Kansas City 14,91917,630 10 4.2 63% Below average
64048Holt 4,387370 0–2 — — Not published
64069Liberty —60 0–2 — — Not published
64072Missouri City 20554 0–2 — — Not published
64156Kansas City 7,946296 0–2 — — Not published
64165Kansas City 21270 0–2 — — Not published
64166Kansas City 27011 0–2 — — Not published
64167Kansas City 24384 0–2 — — Not published
64188Kansas City —58 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Kansas City

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Kansas City retail space →
Crexi
Free listings + market data
Browse Kansas City retail space →
CityFeet
Retail space for lease
Browse Kansas City retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Clay County and fast food

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 722513 — limited-service restaurants. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 211 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (6.67 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.