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Douglas County, NE — Fast food Saturation

How many fast food exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 43 ZIP codes analyzed.

Includes: Fast food · Quick-service restaurants · Takeout & delivery counters · Pizza delivery · Sandwich & burger chains. Counted together because official statistics use one 722513 code.

Measured density: Range spans bands — 0.98× the U.S. rate (between 0.98× and 1.02× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 17 ZIP cells in this county are withheld, 8 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

In line with the U.S. rate   Douglas County fast food — 98–102% of the U.S. rate

498 fast food are counted in Douglas County — 6.6 per 10,000 people present (residents + daytime workers), 98% of the U.S. rate of 6.7.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 19% between 2015 and 2023 (415 → 493). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 68131 (Omaha), 68132 (Omaha), 68137 (Omaha) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 68007 (Bennington), 68104 (Omaha), 68105 (Omaha).

BLS QCEW puts the latest county-wide count (2026 Q1) at 511 establishments, the freshest available signal.

Measured density: Douglas County sits at 98% of the U.S. rate for fast food. 8 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 98% and 102% of the U.S. rate. Why. The highest measured density is in 68131 and 68132; the lowest measured density is in 68007 and 68104.

This is a supply-side read: it counts existing fast food and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Fast food
498–532
published count; upper bound counts each withheld ZIP cell as 2 (17 cells) (2023)
Per 10,000 present
6.6
residents + daytime workers
U.S. average
6.7
per 10,000 present
County index
0.98×
vs. U.S.
Latest quarter (QCEW)
511
2026 Q1 — county total
Residents
591,749
34 ZIPs with data
Workers
333,647
jobs located in county

Is the area growing?

Population
601,158
Census PEP, July 1 2024
Change since 2020
+2.7%
+15,707 people
Net migration 2024
+4,224
international +5,307, domestic −1,083
Jobs located here
350,353
LODES 2022, +0.2% since 2019

Douglas County had an estimated 601,158 residents on July 1, 2024 — 2.7% more than in 2020 (+15,707). In the latest year it gained 7,513 people: births minus deaths +3,283, international migration +5,307, domestic migration −1,083. Components are published separately and may not sum exactly.

350,353 jobs were located in the county in 2022 (+0.2% since 2019), and 283,664 employed residents lived there (−0.6% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
68007 Bennington
+60.7%
68022 Elkhorn
+45.9%
68064 Valley
+15.6%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
77
no paid employees (2024)
Receipts
$3.5M
published gross receipts
Receipts per business
$45K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more fast food in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 19% since 2015

Number of fast food in Douglas County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

415
2015
443
2018
473
2020
490
2021
504
2022
493
2023

Highest measured density

ZIP
vs. U.S. average
Index
68131 Omaha
180%
68132 Omaha
176%
68137 Omaha
173%
68118 Omaha
161%
68130 Omaha
152%
68117 Omaha
146%
68144 Omaha
139%
68134 Omaha
139%
68106 Omaha
130%
68124 Omaha
126%
68112 Omaha
112%
68164 Omaha
109%
68108 Omaha
81%
68154 Omaha
81%
68116 Omaha
79%

Lowest measured density

ZIP
vs. U.S. average
Index
68007 Bennington
37%
68104 Omaha
43%
68105 Omaha
43%
68111 Omaha
48%
68122 Omaha
48%
68135 Omaha
56%
68127 Omaha
67%
68107 Omaha
68%
68022 Elkhorn
74%
68116 Omaha
79%
68154 Omaha
81%
68108 Omaha
81%
68164 Omaha
109%
68112 Omaha
112%
68124 Omaha
126%
Low measured density is not evidence of opportunity. A ZIP with few fast food may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersFast foodIndex
68114Omaha Employment hub 17,59638,908 49 198%
68102Omaha Employment hub 9,76727,171 18 116%
68178Omaha Employment hub 2,1915,128 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = fast food per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersFast food Per 10kIndexStatus
68114Omaha 17,59638,908 49 13.2 198% High density
68131Omaha 14,80911,936 25 12.0 180% High density
68132Omaha 13,9602,728 18 11.7 176% High density
68137Omaha 24,27724,084 42 11.6 173% High density
68118Omaha 9,1697,791 14 10.7 161% High density
68130Omaha 21,72211,958 28 10.1 152% High density
68117Omaha 8,2248,170 12 9.7 146% Above average
68144Omaha 25,73217,602 32 9.3 139% Above average
68134Omaha 28,8239,307 31 9.3 139% Above average
68106Omaha 21,22417,517 26 8.7 130% Above average
68124Omaha 15,4829,567 17 8.4 126% Above average
68102Omaha 9,76727,171 18 7.7 116% Above average
68112Omaha 12,0712,585 10 7.5 112% Above average
68164Omaha 28,5648,662 24 7.3 109% Above average
68108Omaha 14,5784,160 9 5.4 81% Below average
68154Omaha 24,06033,548 22 5.4 81% Below average
68116Omaha 34,5017,028 20 5.3 79% Below average
68022Elkhorn 36,53811,432 21 5.0 74% Below average
68107Omaha 31,54011,818 17 4.5 68% Below average
68127Omaha 20,48421,589 14 4.5 67% Below average
68135Omaha 30,5233,310 12 3.7 56% Below average
68122Omaha 13,3524,459 5 3.2 48% Far below average
68111Omaha 24,2101,452 8 3.2 48% Far below average
68105Omaha 22,8079,685 8 2.9 43% Far below average
68104Omaha 36,6734,122 11 2.8 43% Far below average
68007Bennington 19,5361,458 5 2.5 37% Far below average
68010Boys Town 8091,493 0–2 — — Not published
68064Valley 4,0465,105 0–2 — — Not published
68069Waterloo 3,207833 0–2 — — Not published
68101Omaha —36 0–2 — — Not published
68103Omaha —1,167 0–2 — — Not published
68110Omaha 9,2296,825 0–2 — — Not published
68139Omaha —17 0–2 — — Not published
68142Omaha 4,505605 0–2 — — Not published
68145Omaha —535 0–2 — — Not published
68152Omaha 6,7911,524 0–2 — — Not published
68175Omaha —58 0–2 — — Not published
68178Omaha 2,1915,128 0–2 — — Not published
68179Omaha —358 0–2 — — Not published
68182Omaha 74987 0–2 — — Not published
68183Omaha 035 0–2 — — Not published
68197Omaha —247 0–2 — — Not published
68198Omaha —3,730 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Omaha

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Omaha retail space →
Crexi
Free listings + market data
Browse Omaha retail space →
CityFeet
Retail space for lease
Browse Omaha retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Douglas County and fast food

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 722513 — limited-service restaurants. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 511 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (6.67 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.