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Broome County, NY — Fast food Saturation

How many fast food exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 24 ZIP codes analyzed.

Includes: Fast food · Quick-service restaurants · Takeout & delivery counters · Pizza delivery · Sandwich & burger chains. Counted together because official statistics use one 722513 code.

Measured density: Range spans bands — 0.88× the U.S. rate (between 0.88× and 1.04× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 15 ZIP cells in this county are withheld, 12 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Broome County fast food — 88–104% of the U.S. rate

139 fast food are counted in Broome County — 5.9 per 10,000 people present (residents + daytime workers), 88% of the U.S. rate of 6.7.

On the comparable ZIP set (ZIPs with a published count in every year), the total has stayed roughly flat between 2015 and 2023 (139 → 136).

Measured supply density is highest in 13850 (Vestal), 13901 (Binghamton), 13904 (Binghamton) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 13905 (Binghamton), 13760 (Endicott), 13790 (Johnson City).

BLS QCEW puts the latest county-wide count (2026 Q1) at 133 establishments, the freshest available signal.

Measured density: Broome County sits at 88% of the U.S. rate for fast food. 12 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 88% and 104% of the U.S. rate. Why. The highest measured density is in 13850 and 13901; the lowest measured density is in 13905 and 13760.

This is a supply-side read: it counts existing fast food and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Fast food
139–169
published count; upper bound counts each withheld ZIP cell as 2 (15 cells) (2023)
Per 10,000 present
5.9
residents + daytime workers
U.S. average
6.7
per 10,000 present
County index
0.88×
vs. U.S.
Latest quarter (QCEW)
133
2026 Q1 — county total
Residents
201,184
21 ZIPs with data
Workers
68,480
jobs located in county

Is the area growing?

Population
196,397
Census PEP, July 1 2024
Change since 2020
−0.9%
−1,775 people
Net migration 2024
+685
international +1,077, domestic −392
Jobs located here
80,151
LODES 2022, −9.2% since 2019

Broome County had an estimated 196,397 residents on July 1, 2024 — 0.9% fewer than in 2020 (−1,775). In the latest year it gained 14 people: births minus deaths −677, international migration +1,077, domestic migration −392. Components are published separately and may not sum exactly.

80,151 jobs were located in the county in 2022 (−9.2% since 2019), and 77,319 employed residents lived there (−7.2% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
13902 Binghamton
+21.5%
13850 Vestal
+6.0%
ZIP losing residents
2015–19 → 2020–24
Change
13862 Whitney Point
−19.8%
13865 Windsor
−10.9%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
25
no paid employees (2024)
Receipts
$1.3M
published gross receipts
Receipts per business
$51K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more fast food in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 2% since 2015

Number of fast food in Broome County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

139
2015
148
2018
141
2020
131
2021
134
2022
136
2023

Highest measured density

ZIP
vs. U.S. average
Index
13850 Vestal
166%
13901 Binghamton
128%
13904 Binghamton
112%
13865 Windsor
104%
13790 Johnson City
102%
13760 Endicott
100%
13905 Binghamton
84%

Lowest measured density

ZIP
vs. U.S. average
Index
13905 Binghamton
84%
13760 Endicott
100%
13790 Johnson City
102%
13865 Windsor
104%
13904 Binghamton
112%
13901 Binghamton
128%
13850 Vestal
166%
Low measured density is not evidence of opportunity. A ZIP with few fast food may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = fast food per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersFast food Per 10kIndexStatus
13850Vestal 23,68912,042 33 11.1 166% High density
13754Deposit 2,768638 3 9.7 146% Above average
13901Binghamton 19,6139,875 21 8.6 128% Above average
13862Whitney Point 3,4401,031 3 7.6 114% Above average
13904Binghamton 9,2215,648 9 7.5 112% Above average
13865Windsor 5,610326 4 6.9 104% Above average
13790Johnson City 18,7399,599 16 6.8 102% Above average
13760Endicott 42,89610,429 32 6.7 100% Below average
13905Binghamton 27,9888,540 18 5.6 84% Below average
13744Castle Creek 1,12576 0–2 — — Not published
13745Chenango Bridge —84 0–2 — — Not published
13746Chenango Forks 2,535156 0–2 — — Not published
13748Conklin 3,7382,017 0–2 — — Not published
13777Glen Aubrey 65642 0–2 — — Not published
13787Harpursville 2,432175 0–2 — — Not published
13794Killawog —21 0–2 — — Not published
13795Kirkwood 3,6811,382 0–2 — — Not published
13797Lisle 2,11951 0–2 — — Not published
13802Maine 729111 0–2 — — Not published
13813Nineveh 99799 0–2 — — Not published
13833Port Crane 4,190247 0–2 — — Not published
13851Vestal —35 0–2 — — Not published
13902Binghamton 7,4492,292 0–2 — — Not published
13903Binghamton 17,5693,704 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Vestal

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Vestal retail space →
Crexi
Free listings + market data
Browse Vestal retail space →
CityFeet
Retail space for lease
Browse Vestal retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Broome County and fast food

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 722513 — limited-service restaurants. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 133 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (6.67 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.