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Oneida County, NY — Fast food Saturation

How many fast food exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 50 ZIP codes analyzed.

Includes: Fast food · Quick-service restaurants · Takeout & delivery counters · Pizza delivery · Sandwich & burger chains. Counted together because official statistics use one 722513 code.

Measured density: Range spans bands — 0.78× the U.S. rate (between 0.78× and 1.16× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 40 ZIP cells in this county are withheld, 35 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Oneida County fast food — 78–116% of the U.S. rate

142 fast food are counted in Oneida County — 5.2 per 10,000 people present (residents + daytime workers), 78% of the U.S. rate of 6.7.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 8% between 2015 and 2023 (124 → 134). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 13413 (New Hartford), 13323 (Clinton), 13309 (Boonville) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 13492 (Whitesboro), 13403 (Marcy), 13440 (Rome).

BLS QCEW puts the latest county-wide count (2026 Q1) at 148 establishments, the freshest available signal.

Measured density: Oneida County sits at 78% of the U.S. rate for fast food. 35 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 78% and 116% of the U.S. rate. Why. The highest measured density is in 13413 and 13323; the lowest measured density is in 13492 and 13403.

This is a supply-side read: it counts existing fast food and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Fast food
142–222
published count; upper bound counts each withheld ZIP cell as 2 (40 cells) (2023)
Per 10,000 present
5.2
residents + daytime workers
U.S. average
6.7
per 10,000 present
County index
0.78×
vs. U.S.
Latest quarter (QCEW)
148
2026 Q1 — county total
Residents
230,321
45 ZIPs with data
Workers
85,056
jobs located in county

Is the area growing?

Population
228,347
Census PEP, July 1 2024
Change since 2020
−1.2%
−2,756 people
Net migration 2024
+763
international +1,207, domestic −444
Jobs located here
100,972
LODES 2022, −5.3% since 2019

Oneida County had an estimated 228,347 residents on July 1, 2024 — 1.2% fewer than in 2020 (−2,756). In the latest year it gained 337 people: births minus deaths −425, international migration +1,207, domestic migration −444. Components are published separately and may not sum exactly.

100,972 jobs were located in the county in 2022 (−5.3% since 2019), and 96,173 employed residents lived there (−4.3% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant increase.

ZIP losing residents
2015–19 → 2020–24
Change
13476 Vernon
−38.0%
13471 Taberg
−14.7%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
38
no paid employees (2024)
Receipts
$2.0M
published gross receipts
Receipts per business
$53K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more fast food in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 8% since 2015

Number of fast food in Oneida County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

124
2015
137
2018
126
2020
137
2021
140
2022
134
2023

Highest measured density

ZIP
vs. U.S. average
Index
13413 New Hartford
202%
13323 Clinton
120%
13309 Boonville
95%
13502 Utica
93%
13316 Camden
89%
13501 Utica
83%
13440 Rome
81%
13403 Marcy
66%
13492 Whitesboro
49%

Lowest measured density

ZIP
vs. U.S. average
Index
13492 Whitesboro
49%
13403 Marcy
66%
13440 Rome
81%
13501 Utica
83%
13316 Camden
89%
13502 Utica
93%
13309 Boonville
95%
13323 Clinton
120%
13413 New Hartford
202%
Low measured density is not evidence of opportunity. A ZIP with few fast food may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersFast foodIndex
13441Rome Destination 683,656 0–2 —
13455Sangerfield Employment hub 74275 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = fast food per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersFast food Per 10kIndexStatus
13495Yorkville 1,8411,360 7 27.8 416% Very high density
13413New Hartford 16,74212,528 31 13.5 202% High density
13323Clinton 11,0785,314 11 8.0 120% Above average
13309Boonville 5,825999 4 6.3 95% Below average
13502Utica 34,03718,533 27 6.2 93% Below average
13316Camden 6,0631,358 4 5.9 89% Below average
13501Utica 38,93112,889 25 5.5 83% Below average
13440Rome 41,5558,995 25 5.4 81% Below average
13403Marcy 7,3883,415 4 4.4 66% Below average
13492Whitesboro 11,2501,782 4 3.3 49% Far below average
13054Durhamville 1,33469 0–2 — — Not published
13123North Bay 9019 0–2 — — Not published
13157Sylvan Beach 529146 0–2 — — Not published
13162Verona Beach 19319 0–2 — — Not published
13301Alder Creek 6958 0–2 — — Not published
13303Ava 1,4102 0–2 — — Not published
13304Barneveld 1,653470 0–2 — — Not published
13308Blossvale 3,862317 0–2 — — Not published
13313Bridgewater 58648 0–2 — — Not published
13318Cassville 89631 0–2 — — Not published
13319Chadwicks 344213 0–2 — — Not published
13321Clark Mills 67868 0–2 — — Not published
13322Clayville 1,172296 0–2 — — Not published
13328Deansboro 1,311160 0–2 — — Not published
13338Forestport 1,28063 0–2 — — Not published
13354Holland Patent 3,554164 0–2 — — Not published
13363Lee Center 1,98157 0–2 — — Not published
13401Mc Connellsville —13 0–2 — — Not published
13417New York Mills 3,880914 0–2 — — Not published
13424Oriskany 2,3062,237 0–2 — — Not published
13425Oriskany Falls 2,010136 0–2 — — Not published
13435Prospect 21833 0–2 — — Not published
13438Remsen 3,065160 0–2 — — Not published
13441Rome 683,656 0–2 — — Not published
13442Rome —268 0–2 — — Not published
13455Sangerfield 74275 0–2 — — Not published
13456Sauquoit 3,848245 0–2 — — Not published
13461Sherrill 3,047521 0–2 — — Not published
13469Stittville 85534 0–2 — — Not published
13471Taberg 2,806118 0–2 — — Not published
13476Vernon 2,572784 0–2 — — Not published
13477Vernon Center 1,49865 0–2 — — Not published
13478Verona 3,0785,351 0–2 — — Not published
13479Washington Mills —108 0–2 — — Not published
13480Waterville 3,321565 0–2 — — Not published
13486Westernville 646130 0–2 — — Not published
13490Westmoreland 1,031428 0–2 — — Not published
13494Woodgate 34631 0–2 — — Not published
13503Utica —207 0–2 — — Not published
13504Utica —105 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Utica

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Utica retail space →
Crexi
Free listings + market data
Browse Utica retail space →
CityFeet
Retail space for lease
Browse Utica retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Oneida County and fast food

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 722513 — limited-service restaurants. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 148 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (6.67 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.