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Mercer County, NJ — Grocery stores Saturation

How many grocery stores exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 29 ZIP codes analyzed.

Includes: Supermarkets · Grocery stores · Neighborhood food markets. Counted together because official statistics use one 445110 code.

Measured density: Range spans bands — 1.30× the U.S. rate (between 1.30× and 1.58× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 18 ZIP cells in this county are withheld, 11 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Mercer County grocery stores — 130–158% of the U.S. rate

101 grocery stores are counted in Mercer County — 2.0 per 10,000 people present (residents + daytime workers), 130% of the U.S. rate of 1.6.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 5% between 2015 and 2023 (100 → 95). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 08611 (Trenton), 08609 (Trenton), 08638 (Trenton) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 08540 (Princeton), 08690 (Trenton), 08648 (Lawrence Township).

BLS QCEW puts the latest county-wide count (2026 Q1) at 72 establishments, the freshest available signal.

Measured density: Mercer County sits at 130% of the U.S. rate for grocery stores. 11 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 130% and 158% of the U.S. rate. Why. The highest measured density is in 08611 and 08609; the lowest measured density is in 08540 and 08690.

This is a supply-side read: it counts existing grocery stores and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Grocery stores
101–137
published count; upper bound counts each withheld ZIP cell as 2 (18 cells) (2023)
Per 10,000 present
2.0
residents + daytime workers
U.S. average
1.6
per 10,000 present
County index
1.30×
vs. U.S.
Latest quarter (QCEW)
72
2026 Q1 — county total
Residents
395,671
22 ZIPs with data
Workers
210,496
jobs located in county

Is the area growing?

Population
392,138
Census PEP, July 1 2024
Change since 2020
+1.5%
+5,646 people
Net migration 2024
+4,625
international +7,344, domestic −2,719
Jobs located here
257,742
LODES 2022, +3.0% since 2019

Mercer County had an estimated 392,138 residents on July 1, 2024 — 1.5% more than in 2020 (+5,646). In the latest year it gained 5,842 people: births minus deaths +1,185, international migration +7,344, domestic migration −2,719. Components are published separately and may not sum exactly.

257,742 jobs were located in the county in 2022 (+3.0% since 2019), and 174,308 employed residents lived there (+1.4% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
08611 Trenton
+19.6%
08520 Hightstown
+9.8%
08550 Princeton Junction
+9.3%
ZIP losing residents
2015–19 → 2020–24
Change
08542 Princeton
−56.6%
08618 Trenton
−9.3%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes grocery stores only combined with convenience stores in this dataset, so a grocery-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more grocery stores in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 5% since 2015

Number of grocery stores in Mercer County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

100
2015
93
2018
91
2020
92
2021
95
2022
95
2023

Highest measured density

ZIP
vs. U.S. average
Index
08611 Trenton
510%
08609 Trenton
453%
08638 Trenton
272%
08629 Trenton
234%
08618 Trenton
183%
08520 Hightstown
131%
08610 Trenton
127%
08648 Lawrence Township
91%
08690 Trenton
84%
08540 Princeton
69%

Lowest measured density

ZIP
vs. U.S. average
Index
08540 Princeton
69%
08690 Trenton
84%
08648 Lawrence Township
91%
08610 Trenton
127%
08520 Hightstown
131%
08618 Trenton
183%
08629 Trenton
234%
08638 Trenton
272%
08609 Trenton
453%
08611 Trenton
510%
Low measured density is not evidence of opportunity. A ZIP with few grocery stores may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersGrocery storesIndex
08544Princeton Employment hub 4,39211,979 0–2 —
08561Windsor Employment hub 325890 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = grocery stores per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGrocery stores Per 10kIndexStatus
08611Trenton 31,9954,071 27 7.9 510% Very high density
08609Trenton 15,9382,163 12 7.1 453% Very high density
08542Princeton 2,5334,179 3 6.5 417% Very high density
08638Trenton 22,81611,018 12 4.2 272% Very high density
08629Trenton 13,0131,421 5 3.6 234% High density
08618Trenton 35,6346,248 11 2.8 183% High density
08520Hightstown 29,5049,960 7 2.0 131% Above average
08610Trenton 33,4653,948 7 2.0 127% Above average
08648Lawrence Township 31,32322,105 6 1.4 91% Below average
08690Trenton 18,8418,405 3 1.3 84% Below average
08540Princeton 50,38848,656 8 1.1 69% Below average
08525Hopewell 4,522823 0–2 — — Not published
08534Pennington 13,27212,585 0–2 — — Not published
08541Princeton —4,952 0–2 — — Not published
08543Princeton —6,328 0–2 — — Not published
08544Princeton 4,39211,979 0–2 — — Not published
08550Princeton Junction 21,0674,146 0–2 — — Not published
08560Titusville 3,2454,383 0–2 — — Not published
08561Windsor 325890 0–2 — — Not published
08601Trenton —495 0–2 — — Not published
08607Trenton —23 0–2 — — Not published
08608Trenton 1,2502,302 0–2 — — Not published
08619Trenton 24,08915,754 0–2 — — Not published
08620Trenton 11,6211,756 0–2 — — Not published
08625Trenton —244 0–2 — — Not published
08628Trenton 9,83111,975 0–2 — — Not published
08646Trenton —56 0–2 — — Not published
08650Trenton —398 0–2 — — Not published
08691Robbinsville 16,60721,729 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Princeton

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Princeton retail space →
Crexi
Free listings + market data
Browse Princeton retail space →
CityFeet
Retail space for lease
Browse Princeton retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Mercer County and grocery stores

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 445110 — supermarkets & other grocery stores. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 72 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.55 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.