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Monmouth County, NJ — Grocery stores Saturation

How many grocery stores exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 55 ZIP codes analyzed.

Includes: Supermarkets · Grocery stores · Neighborhood food markets. Counted together because official statistics use one 445110 code.

Measured density: Above average — 1.05× the U.S. rate (between 1.05× and 1.49× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 33 ZIP cells in this county are withheld, 27 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Monmouth County grocery stores — 105–149% of the U.S. rate

129 grocery stores are counted in Monmouth County — 1.6 per 10,000 people present (residents + daytime workers), 105% of the U.S. rate of 1.6.

On the comparable ZIP set (ZIPs with a published count in every year), the total has fallen 12% between 2015 and 2023 (129 → 114). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 07739 (Little Silver), 07755 (Oakhurst), 07762 (Spring Lake) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 07753 (Neptune), 07751 (Morganville), 07731 (Howell).

BLS QCEW puts the latest county-wide count (2026 Q1) at 150 establishments, the freshest available signal.

Measured density: Monmouth County sits at 105% of the U.S. rate for grocery stores. 27 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 105% and 149% of the U.S. rate. Why. The highest measured density is in 07739 and 07755; the lowest measured density is in 07753 and 07751.

This is a supply-side read: it counts existing grocery stores and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Grocery stores
129–195
published count; upper bound counts each withheld ZIP cell as 2 (33 cells) (2023)
Per 10,000 present
1.6
residents + daytime workers
U.S. average
1.6
per 10,000 present
County index
1.05×
vs. U.S.
Latest quarter (QCEW)
150
2026 Q1 — county total
Residents
661,305
49 ZIPs with data
Workers
260,563
jobs located in county

Is the area growing?

Population
647,520
Census PEP, July 1 2024
Change since 2020
+0.7%
+4,742 people
Net migration 2024
+1,810
international +3,082, domestic −1,272
Jobs located here
268,070
LODES 2022, +2.6% since 2019

Monmouth County had an estimated 647,520 residents on July 1, 2024 — 0.7% more than in 2020 (+4,742). In the latest year it gained 2,579 people: births minus deaths +789, international migration +3,082, domestic migration −1,272. Components are published separately and may not sum exactly.

268,070 jobs were located in the county in 2022 (+2.6% since 2019), and 313,496 employed residents lived there (+0.4% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
07724 Eatontown
+14.8%
07760 Rumson
+11.4%
07757 Oceanport
+10.8%
ZIP losing residents
2015–19 → 2020–24
Change
07732 Highlands
−7.0%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes grocery stores only combined with convenience stores in this dataset, so a grocery-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more grocery stores in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — down 12% since 2015

Number of grocery stores in Monmouth County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

129
2015
112
2018
111
2020
112
2021
111
2022
114
2023

Highest measured density

ZIP
vs. U.S. average
Index
07739 Little Silver
460%
07755 Oakhurst
387%
07762 Spring Lake
277%
08501 Allentown
273%
07740 Long Branch
236%
07735 Keyport
186%
07701 Red Bank
169%
07730 Hazlet
159%
08736 Manasquan
156%
07728 Freehold
132%
07747 Matawan
117%
07726 Englishtown
112%
07724 Eatontown
112%
07748 Middletown
97%
07712 Asbury Park
96%

Lowest measured density

ZIP
vs. U.S. average
Index
07753 Neptune
66%
07751 Morganville
82%
07731 Howell
84%
07746 Marlboro
93%
07719 Belmar
93%
07712 Asbury Park
96%
07748 Middletown
97%
07724 Eatontown
112%
07726 Englishtown
112%
07747 Matawan
117%
07728 Freehold
132%
08736 Manasquan
156%
07730 Hazlet
159%
07701 Red Bank
169%
07735 Keyport
186%
Low measured density is not evidence of opportunity. A ZIP with few grocery stores may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = grocery stores per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGrocery stores Per 10kIndexStatus
07739Little Silver 6,1051,758 5 7.2 460% Very high density
07732Highlands 4,527637 3 6.2 398% Very high density
07755Oakhurst 5,6132,068 4 6.0 387% Very high density
07762Spring Lake 8,2622,082 4 4.3 277% Very high density
08501Allentown 6,3641,419 3 4.2 273% Very high density
07702Shrewsbury 4,1796,578 3 4.0 258% Very high density
07740Long Branch 32,91710,521 14 3.7 236% High density
07735Keyport 19,1593,224 6 2.9 186% High density
07701Red Bank 24,37619,747 9 2.6 169% High density
07730Hazlet 17,5345,312 5 2.5 159% High density
08736Manasquan 13,2236,546 4 2.4 156% High density
07728Freehold 55,98424,183 14 2.1 132% Above average
07747Matawan 32,33012,220 7 1.8 117% Above average
07726Englishtown 44,76413,842 9 1.7 112% Above average
07724Eatontown 24,01621,160 6 1.7 112% Above average
07748Middletown 28,6338,817 5 1.5 97% Below average
07712Asbury Park 40,19413,320 7 1.5 96% Below average
07719Belmar 22,13811,184 4 1.4 93% Below average
07746Marlboro 18,4764,671 3 1.4 93% Below average
07731Howell 40,32211,498 6 1.3 84% Below average
07751Morganville 21,1094,609 3 1.3 82% Below average
07753Neptune 37,29722,337 5 1.0 66% Below average
07703Fort Monmouth 0105 0–2 — — Not published
07704Fair Haven 6,170935 0–2 — — Not published
07710Adelphia —35 0–2 — — Not published
07711Allenhurst 1,641298 0–2 — — Not published
07716Atlantic Highlands 8,8932,066 0–2 — — Not published
07717Avon By The Sea 2,030313 0–2 — — Not published
07718Belford 6,658603 0–2 — — Not published
07720Bradley Beach 4,158720 0–2 — — Not published
07721Cliffwood 4,277558 0–2 — — Not published
07722Colts Neck 9,9902,455 0–2 — — Not published
07723Deal 884484 0–2 — — Not published
07727Farmingdale 7,7877,417 0–2 — — Not published
07733Holmdel 17,16614,020 0–2 — — Not published
07734Keansburg 12,9251,245 0–2 — — Not published
07737Leonardo 3,945265 0–2 — — Not published
07738Lincroft 6,9392,008 0–2 — — Not published
07750Monmouth Beach 3,207817 0–2 — — Not published
07752Navesink —57 0–2 — — Not published
07754Neptune —149 0–2 — — Not published
07756Ocean Grove 3,092764 0–2 — — Not published
07757Oceanport 6,1951,329 0–2 — — Not published
07758Port Monmouth 4,076496 0–2 — — Not published
07760Rumson 9,6922,152 0–2 — — Not published
07763Tennent —44 0–2 — — Not published
07764West Long Branch 8,5865,509 0–2 — — Not published
07765Wickatunk —221 0–2 — — Not published
08510Millstone Township 5,3861,368 0–2 — — Not published
08514Cream Ridge 4,9171,086 0–2 — — Not published
08535Millstone Township 4,9991,434 0–2 — — Not published
08555Roosevelt 99643 0–2 — — Not published
08720Allenwood 735303 0–2 — — Not published
08730Brielle 4,9561,534 0–2 — — Not published
08750Sea Girt 3,4832,608 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Freehold

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Freehold retail space →
Crexi
Free listings + market data
Browse Freehold retail space →
CityFeet
Retail space for lease
Browse Freehold retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Monmouth County and grocery stores

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 445110 — supermarkets & other grocery stores. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 150 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.55 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.