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Fulton County, GA — Gyms Saturation

How many gyms exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 64 ZIP codes analyzed.

Includes: Gyms & fitness centers · CrossFit boxes · Boxing, martial arts & dance studios · Recreational sports centers. Counted together because official statistics use one 713940 code.

Measured density: Above average — 1.37× the U.S. rate (between 1.37× and 1.50× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 37 ZIP cells in this county are withheld, 11 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Fulton County gyms — 137–150% of the U.S. rate

238 gyms are counted in Fulton County — 1.4 per 10,000 people present (residents + daytime workers), 137% of the U.S. rate of 1.0.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 36% between 2015 and 2023 (150 → 204). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 30306 (Atlanta), 30075 (Roswell), 30342 (Atlanta) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 30349 (Atlanta), 30213 (Fairburn), 30350 (Atlanta).

BLS QCEW puts the latest county-wide count (2026 Q1) at 348 establishments, the freshest available signal.

Measured density: Fulton County sits at 137% of the U.S. rate for gyms. 11 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 137% and 150% of the U.S. rate. Why. The highest measured density is in 30306 and 30075; the lowest measured density is in 30349 and 30213.

This is a supply-side read: it counts existing gyms and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Gyms
238–312
published count; upper bound counts each withheld ZIP cell as 2 (37 cells) (2023)
Per 10,000 present
1.4
residents + daytime workers
U.S. average
1.0
per 10,000 present
County index
1.37×
vs. U.S.
Latest quarter (QCEW)
348
2026 Q1 — county total
Residents
1,201,203
38 ZIPs with data
Workers
984,920
jobs located in county

Is the area growing?

Population
1,090,354
Census PEP, July 1 2024
Change since 2020
+2.0%
+21,021 people
Net migration 2024
+1,451
international +9,571, domestic −8,120
Jobs located here
920,778
LODES 2022, +4.0% since 2019

Fulton County had an estimated 1,090,354 residents on July 1, 2024 — 2.0% more than in 2020 (+21,021). In the latest year it gained 6,383 people: births minus deaths +4,888, international migration +9,571, domestic migration −8,120. Components are published separately and may not sum exactly.

920,778 jobs were located in the county in 2022 (+4.0% since 2019), and 491,568 employed residents lived there (+4.8% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
30213 Fairburn
+49.2%
30308 Atlanta
+23.0%
30309 Atlanta
+22.4%
ZIP losing residents
2015–19 → 2020–24
Change
30337 Atlanta
−23.4%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. NES 2024 does not publish fitness and recreational sports centers (NAICS 71394); only the broader recreation group (7139) is available.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more gyms in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 36% since 2015

Number of gyms in Fulton County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

150
2015
207
2018
218
2020
222
2021
220
2022
204
2023

Highest measured density

ZIP
vs. U.S. average
Index
30306 Atlanta
343%
30075 Roswell
243%
30342 Atlanta
243%
30316 Atlanta
237%
30004 Alpharetta
237%
30307 Atlanta
227%
30328 Atlanta
224%
30309 Atlanta
221%
30305 Atlanta
216%
30324 Atlanta
195%
30005 Alpharetta
153%
30097 Duluth
152%
30009 Alpharetta
151%
30022 Alpharetta
149%
30318 Atlanta
146%

Lowest measured density

ZIP
vs. U.S. average
Index
30349 Atlanta
51%
30213 Fairburn
70%
30350 Atlanta
70%
30327 Atlanta
90%
30310 Atlanta
96%
30315 Atlanta
104%
30312 Atlanta
125%
30331 Atlanta
139%
30076 Roswell
141%
30318 Atlanta
146%
30022 Alpharetta
149%
30009 Alpharetta
151%
30097 Duluth
152%
30005 Alpharetta
153%
30324 Atlanta
195%
Low measured density is not evidence of opportunity. A ZIP with few gyms may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersGymsIndex
30326Atlanta Employment hub 8,23454,348 9 248%
30308Atlanta Employment hub 23,18153,348 3 59%
30354Atlanta Employment hub 16,18267,347 3 59%
30303Atlanta Employment hub 6,79753,107 0–2 —
30336Atlanta Destination 51426,474 0–2 —
30363Atlanta Employment hub 3,5239,729 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = gyms per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGyms Per 10kIndexStatus
30306Atlanta 24,2368,395 10 3.5 343% Very high density
30326Atlanta 8,23454,348 9 2.5 248% High density
30075Roswell 56,26315,838 16 2.5 243% High density
30342Atlanta 33,34937,654 13 2.5 243% High density
30316Atlanta 35,10712,091 10 2.4 237% High density
30004Alpharetta 68,70743,688 22 2.4 237% High density
30307Atlanta 21,7097,980 6 2.3 227% High density
30328Atlanta 39,50877,296 18 2.3 224% High density
30309Atlanta 32,47958,430 14 2.3 221% High density
30305Atlanta 28,11043,072 11 2.2 216% High density
30324Atlanta 29,07311,839 7 2.0 195% High density
30005Alpharetta 41,83643,982 10 1.6 153% High density
30097Duluth 46,87634,393 10 1.6 152% High density
30009Alpharetta 21,09535,378 6 1.5 151% High density
30022Alpharetta 64,54640,341 13 1.5 149% Above average
30318Atlanta 59,60941,027 12 1.5 146% Above average
30076Roswell 46,05432,236 9 1.4 141% Above average
30331Atlanta 62,56714,652 10 1.4 139% Above average
30312Atlanta 26,9428,703 4 1.3 125% Above average
30315Atlanta 34,2646,400 4 1.1 104% Above average
30310Atlanta 27,1866,711 3 1.0 96% Below average
30327Atlanta 23,67317,245 3 0.9 90% Below average
30350Atlanta 35,17012,755 3 0.7 70% Below average
30213Fairburn 50,62110,762 4 0.7 70% Below average
30308Atlanta 23,18153,348 3 0.6 59% Below average
30354Atlanta 16,18267,347 3 0.6 59% Below average
30349Atlanta 79,87232,177 5 0.5 51% Below average
30023Alpharetta —130 0–2 — — Not published
30077Roswell —150 0–2 — — Not published
30098Duluth —35 0–2 — — Not published
30268Palmetto 10,8742,976 0–2 — — Not published
30272Red Oak 0286 0–2 — — Not published
30291Union City 25,1309,963 0–2 — — Not published
30301Atlanta —515 0–2 — — Not published
30302Atlanta —60 0–2 — — Not published
30303Atlanta 6,79753,107 0–2 — — Not published
30304Atlanta —21 0–2 — — Not published
30311Atlanta 34,9532,630 0–2 — — Not published
30313Atlanta 10,91310,350 0–2 — — Not published
30314Atlanta 23,3335,366 0–2 — — Not published
30320Atlanta —9,994 0–2 — — Not published
30321Atlanta —200 0–2 — — Not published
30325Atlanta —67 0–2 — — Not published
30332Atlanta 2,567365 0–2 — — Not published
30334Atlanta 0250 0–2 — — Not published
30336Atlanta 51426,474 0–2 — — Not published
30337Atlanta 10,69411,238 0–2 — — Not published
30343Atlanta —50 0–2 — — Not published
30344Atlanta 35,45624,634 0–2 — — Not published
30348Atlanta —15 0–2 — — Not published
30355Atlanta —54 0–2 — — Not published
30357Atlanta —20 0–2 — — Not published
30358Atlanta —51 0–2 — — Not published
30361Atlanta —5,098 0–2 — — Not published
30363Atlanta 3,5239,729 0–2 — — Not published
30364Atlanta —18 0–2 — — Not published
30374Atlanta —5 0–2 — — Not published
30375Atlanta —214 0–2 — — Not published
30380Atlanta —253 0–2 — — Not published
30396Atlanta —51 0–2 — — Not published
31106Atlanta —43 0–2 — — Not published
31126Atlanta —67 0–2 — — Not published
31139Atlanta —38 0–2 — — Not published
31150Atlanta —9 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Atlanta

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Atlanta retail space →
Crexi
Free listings + market data
Browse Atlanta retail space →
CityFeet
Retail space for lease
Browse Atlanta retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Fulton County and gyms

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

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Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 713940 — fitness & recreational sports centers (gyms). Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 348 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.03 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.