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Johnson County, KS — Gyms Saturation

How many gyms exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 43 ZIP codes analyzed.

Includes: Gyms & fitness centers · CrossFit boxes · Boxing, martial arts & dance studios · Recreational sports centers. Counted together because official statistics use one 713940 code.

Measured density: Range spans bands — 1.34× the U.S. rate (between 1.34× and 1.71× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 25 ZIP cells in this county are withheld, 15 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Johnson County gyms — 134–171% of the U.S. rate

110 gyms are counted in Johnson County — 1.4 per 10,000 people present (residents + daytime workers), 134% of the U.S. rate of 1.0.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 25% between 2015 and 2023 (64 → 80). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 66208 (Prairie Village), 66223 (Overland Park), 66212 (Overland Park) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 66061 (Olathe), 66030 (Gardner), 66203 (Shawnee).

BLS QCEW puts the latest county-wide count (2026 Q1) at 118 establishments, the freshest available signal.

Measured density: Johnson County sits at 134% of the U.S. rate for gyms. 15 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 134% and 171% of the U.S. rate. Why. The highest measured density is in 66208 and 66223; the lowest measured density is in 66061 and 66030.

This is a supply-side read: it counts existing gyms and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Gyms
110–160
published count; upper bound counts each withheld ZIP cell as 2 (25 cells) (2023)
Per 10,000 present
1.4
residents + daytime workers
U.S. average
1.0
per 10,000 present
County index
1.34×
vs. U.S.
Latest quarter (QCEW)
118
2026 Q1 — county total
Residents
624,331
33 ZIPs with data
Workers
349,870
jobs located in county

Is the area growing?

Population
632,276
Census PEP, July 1 2024
Change since 2020
+3.5%
+21,115 people
Net migration 2024
+4,249
international +5,297, domestic −1,048
Jobs located here
369,934
LODES 2022, +2.2% since 2019

Johnson County had an estimated 632,276 residents on July 1, 2024 — 3.5% more than in 2020 (+21,115). In the latest year it gained 6,832 people: births minus deaths +2,537, international migration +5,297, domestic migration −1,048. Components are published separately and may not sum exactly.

369,934 jobs were located in the county in 2022 (+2.2% since 2019), and 313,182 employed residents lived there (+1.5% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
66221 Overland Park
+46.5%
66227 Lenexa
+44.6%
66085 Stilwell
+30.4%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. NES 2024 does not publish fitness and recreational sports centers (NAICS 71394); only the broader recreation group (7139) is available.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more gyms in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 25% since 2015

Number of gyms in Johnson County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

64
2015
75
2018
69
2020
67
2021
81
2022
80
2023

Highest measured density

ZIP
vs. U.S. average
Index
66208 Prairie Village
317%
66223 Overland Park
285%
66212 Overland Park
243%
66213 Overland Park
239%
66216 Shawnee
216%
66224 Overland Park
207%
66062 Olathe
195%
66205 Mission
179%
66202 Mission
167%
66204 Overland Park
166%
66207 Overland Park
162%
66226 Shawnee
157%
66221 Overland Park
142%
66203 Shawnee
126%
66030 Gardner
103%

Lowest measured density

ZIP
vs. U.S. average
Index
66061 Olathe
84%
66030 Gardner
103%
66203 Shawnee
126%
66221 Overland Park
142%
66226 Shawnee
157%
66207 Overland Park
162%
66204 Overland Park
166%
66202 Mission
167%
66205 Mission
179%
66062 Olathe
195%
66224 Overland Park
207%
66216 Shawnee
216%
66213 Overland Park
239%
66212 Overland Park
243%
66223 Overland Park
285%
Low measured density is not evidence of opportunity. A ZIP with few gyms may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersGymsIndex
66211Leawood Employment hub 5,79140,383 8 300%
66219Lenexa Employment hub 13,51929,967 4 137%
66031New Century Employment hub 6553,161 0–2 —
66251Overland Park Destination 84,229 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = gyms per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersGyms Per 10kIndexStatus
66208Prairie Village 21,5766,079 8 3.2 317% Very high density
66211Leawood 5,79140,383 8 3.1 300% Very high density
66223Overland Park 24,74711,944 9 2.9 285% Very high density
66212Overland Park 32,91714,337 10 2.5 243% High density
66213Overland Park 30,53912,407 9 2.4 239% High density
66216Shawnee 24,8814,358 6 2.2 216% High density
66224Overland Park 12,6832,872 3 2.1 207% High density
66062Olathe 78,84132,224 19 2.0 195% High density
66205Mission 14,0324,508 3 1.8 179% High density
66202Mission 17,40811,988 4 1.7 167% High density
66204Overland Park 17,94811,110 4 1.7 166% High density
66207Overland Park 15,7394,544 3 1.7 162% High density
66226Shawnee 16,2194,892 3 1.6 157% High density
66221Overland Park 25,5503,931 4 1.5 142% Above average
66219Lenexa 13,51929,967 4 1.4 137% Above average
66203Shawnee 19,4417,565 3 1.3 126% Above average
66030Gardner 26,3284,299 3 1.1 103% Above average
66061Olathe 67,96726,698 7 0.9 84% Below average
66018De Soto 6,5842,366 0–2 — — Not published
66021Edgerton 2,8193,952 0–2 — — Not published
66031New Century 6553,161 0–2 — — Not published
66051Olathe —233 0–2 — — Not published
66063Olathe —117 0–2 — — Not published
66083Spring Hill 13,0111,907 0–2 — — Not published
66085Stilwell 11,4862,667 0–2 — — Not published
66201Mission —632 0–2 — — Not published
66206Leawood 12,1533,755 0–2 — — Not published
66209Leawood 20,4137,763 0–2 — — Not published
66210Overland Park 20,34726,759 0–2 — — Not published
66214Overland Park 12,35114,442 0–2 — — Not published
66215Lenexa 25,96032,819 0–2 — — Not published
66217Shawnee 5,4683,285 0–2 — — Not published
66218Shawnee 8,8202,099 0–2 — — Not published
66220Lenexa 8,5351,931 0–2 — — Not published
66222Mission —107 0–2 — — Not published
66225Overland Park —68 0–2 — — Not published
66227Lenexa 9,5954,629 0–2 — — Not published
66250Lenexa —823 0–2 — — Not published
66251Overland Park 84,229 0–2 — — Not published
66282Overland Park —19 0–2 — — Not published
66283Overland Park —79 0–2 — — Not published
66285Lenexa —50 0–2 — — Not published
66286Shawnee —6 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Leawood

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Leawood retail space →
Crexi
Free listings + market data
Browse Leawood retail space →
CityFeet
Retail space for lease
Browse Leawood retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Johnson County and gyms

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 713940 — fitness & recreational sports centers (gyms). Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 118 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (1.03 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.