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Boone County, MO — Nail salons Saturation

How many nail salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 14 ZIP codes analyzed.

Includes: Nail salons · Manicure & pedicure studios. Counted together because official statistics use one 812113 code.

Not enough published data to rank this market: 12 of 14 ZIP cells are withheld (each 0–2 businesses). The county total is somewhere between 7 and 31.

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 12 ZIP cells in this county are withheld, 9 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Boone County nail salons — 36–127% of the U.S. rate

7 nail salons are counted in Boone County — 0.3 per 10,000 people present (residents + daytime workers), 36% of the U.S. rate of 0.9.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 25% between 2015 and 2023 (4 → 5). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 65203 (Columbia) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 65203 (Columbia).

BLS QCEW puts the latest county-wide count (2026 Q1) at 8 establishments, the freshest available signal.

Measured density: Boone County sits at 36% of the U.S. rate for nail salons. 9 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 36% and 127% of the U.S. rate. Why. The highest measured density is in 65203; the lowest measured density is in 65203.

This is a supply-side read: it counts existing nail salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Nail salons
7–31
published count; upper bound counts each withheld ZIP cell as 2 (12 cells) (2023)
Per 10,000 present
0.3
residents + daytime workers
U.S. average
0.9
per 10,000 present
County index
0.36×
vs. U.S.
Latest quarter (QCEW)
8
2026 Q1 — county total
Residents
189,673
11 ZIPs with data
Workers
82,732
jobs located in county

Is the area growing?

Population
192,154
Census PEP, July 1 2024
Change since 2020
+4.4%
+8,104 people
Net migration 2024
+1,328
international +1,674, domestic −346
Jobs located here
100,071
LODES 2022, +4.9% since 2019

Boone County had an estimated 192,154 residents on July 1, 2024 — 4.4% more than in 2020 (+8,104). In the latest year it gained 2,016 people: births minus deaths +671, international migration +1,674, domestic migration −346. Components are published separately and may not sum exactly.

100,071 jobs were located in the county in 2022 (+4.9% since 2019), and 81,108 employed residents lived there (+4.5% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
65010 Ashland
+19.5%
65203 Columbia
+7.3%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
108
no paid employees (2024)
Receipts
$5.7M
published gross receipts
Receipts per business
$53K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more nail salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 25% since 2015

Number of nail salons in Boone County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

4
2015
3
2018
5
2020
4
2021
4
2022
5
2023

Highest measured density

ZIP
vs. U.S. average
Index
65203 Columbia
79%

Lowest measured density

ZIP
vs. U.S. average
Index
65203 Columbia
79%
Low measured density is not evidence of opportunity. A ZIP with few nail salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersNail salonsIndex
65216Columbia Employment hub 202912 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = nail salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersNail salons Per 10kIndexStatus
65203Columbia 61,53925,525 5 0.7 79% Below average
65201Columbia 50,01137,104 ~2 0.3 34% Far below average
65010Ashland 7,205945 0–2 — — Not published
65039Hartsburg 3,076296 0–2 — — Not published
65202Columbia 47,32715,312 0–2 — — Not published
65205Columbia —460 0–2 — — Not published
65211Columbia —257 0–2 — — Not published
65216Columbia 202912 0–2 — — Not published
65218Columbia —1,588 0–2 — — Not published
65240Centralia 8,8301,680 0–2 — — Not published
65255Hallsville 5,216371 0–2 — — Not published
65256Harrisburg 2,011187 0–2 — — Not published
65279Rocheport 1,940237 0–2 — — Not published
65284Sturgeon 2,316163 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Columbia

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Columbia retail space →
Crexi
Free listings + market data
Browse Columbia retail space →
CityFeet
Retail space for lease
Browse Columbia retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Boone County and nail salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812113 — nail salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 8 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.85 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.