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Cumberland County, NC — Pet care Saturation

How many pet care exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 19 ZIP codes analyzed.

Includes: Pet grooming · Boarding & kennels · Dog day care · Pet sitting services. Counted together because official statistics use one 812910 code.

Measured density: Range spans bands — 0.36× the U.S. rate (between 0.36× and 1.56× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 17 ZIP cells in this county are withheld, 15 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Cumberland County pet care — 36–156% of the U.S. rate

9 pet care are counted in Cumberland County — 0.2 per 10,000 people present (residents + daytime workers), 36% of the U.S. rate of 0.6.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 50% between 2015 and 2023 (4 → 6). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 28303 (Fayetteville), 28314 (Fayetteville) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 28314 (Fayetteville), 28303 (Fayetteville).

Census County Business Patterns (2023) puts the county-wide count at 14 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Cumberland County sits at 36% of the U.S. rate for pet care. 15 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 36% and 156% of the U.S. rate. Why. The highest measured density is in 28303 and 28314; the lowest measured density is in 28314 and 28303.

This is a supply-side read: it counts existing pet care and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Pet care
9–43
published count; upper bound counts each withheld ZIP cell as 2 (17 cells) (2023)
Per 10,000 present
0.2
residents + daytime workers
U.S. average
0.6
per 10,000 present
County index
0.36×
vs. U.S.
Latest year (CBP)
14
2023 — $3M annual payroll
Residents
348,651
17 ZIPs with data
Workers
97,067
jobs located in county

Is the area growing?

Population
338,430
Census PEP, July 1 2024
Change since 2020
+0.4%
+1,235 people
Net migration 2024
−2,047
international +2,166, domestic −4,213
Jobs located here
111,473
LODES 2022, +3.0% since 2019

Cumberland County had an estimated 338,430 residents on July 1, 2024 — 0.4% more than in 2020 (+1,235). In the latest year it gained 19 people: births minus deaths +2,081, international migration +2,166, domestic migration −4,213. Components are published separately and may not sum exactly.

111,473 jobs were located in the county in 2022 (+3.0% since 2019), and 109,588 employed residents lived there (+2.6% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
28356 Linden
+36.5%
28348 Hope Mills
+9.7%
ZIP losing residents
2015–19 → 2020–24
Change
28307 Fort Bragg
−16.4%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
147
no paid employees (2024)
Receipts
$2.6M
published gross receipts
Receipts per business
$18K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more pet care in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 50% since 2015

Number of pet care in Cumberland County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

4
2015
4
2018
4
2020
8
2021
7
2022
6
2023

Highest measured density

ZIP
vs. U.S. average
Index
28303 Fayetteville
242%
28314 Fayetteville
78%

Lowest measured density

ZIP
vs. U.S. average
Index
28314 Fayetteville
78%
28303 Fayetteville
242%
Low measured density is not evidence of opportunity. A ZIP with few pet care may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

All ZIP codes

Click a column header to sort. Index = pet care per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersPet care Per 10kIndexStatus
28303Fayetteville 30,96516,543 6 1.5 242% High density
28314Fayetteville 55,8349,984 3 0.5 78% Below average
28301Fayetteville 16,79811,306 0–2 — — Not published
28302Fayetteville —1,403 0–2 — — Not published
28304Fayetteville 37,14015,920 0–2 — — Not published
28305Fayetteville 5,7103,152 0–2 — — Not published
28306Fayetteville 43,04210,523 0–2 — — Not published
28307Fort Bragg 14,2631,700 0–2 — — Not published
28308Pope Army Airfield 32367 0–2 — — Not published
28309Fayetteville —160 0–2 — — Not published
28310Fort Bragg 9,5833,026 0–2 — — Not published
28311Fayetteville 36,6298,948 0–2 — — Not published
28312Fayetteville 19,7934,525 0–2 — — Not published
28342Falcon 145234 0–2 — — Not published
28348Hope Mills 39,1967,194 0–2 — — Not published
28356Linden 6,579166 0–2 — — Not published
28390Spring Lake 24,0002,791 0–2 — — Not published
28391Stedman 5,963618 0–2 — — Not published
28395Wade 2,688370 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Fayetteville

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Fayetteville retail space →
Crexi
Free listings + market data
Browse Fayetteville retail space →
CityFeet
Retail space for lease
Browse Fayetteville retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Cumberland County and pet care

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812910 — pet care (except veterinary) services. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 14 establishments and $3M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.63 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.