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Wake County, NC — Pet care Saturation

How many pet care exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 53 ZIP codes analyzed.

Includes: Pet grooming · Boarding & kennels · Dog day care · Pet sitting services. Counted together because official statistics use one 812910 code.

Measured density: Range spans bands — 1.25× the U.S. rate (between 1.25× and 1.52× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 32 ZIP cells in this county are withheld, 13 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Wake County pet care — 125–152% of the U.S. rate

121 pet care are counted in Wake County — 0.8 per 10,000 people present (residents + daytime workers), 125% of the U.S. rate of 0.6.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 51% between 2015 and 2023 (43 → 65). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 27571 (Rolesville), 27539 (Apex), 27502 (Apex) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 27612 (Raleigh), 27560 (Morrisville), 27540 (Holly Springs).

Census County Business Patterns (2023) puts the county-wide count at 126 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Wake County sits at 125% of the U.S. rate for pet care. 13 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 125% and 152% of the U.S. rate. Why. The highest measured density is in 27571 and 27539; the lowest measured density is in 27612 and 27560.

This is a supply-side read: it counts existing pet care and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Pet care
121–185
published count; upper bound counts each withheld ZIP cell as 2 (32 cells) (2023)
Per 10,000 present
0.8
residents + daytime workers
U.S. average
0.6
per 10,000 present
County index
1.25×
vs. U.S.
Latest year (CBP)
126
2023 — $33M annual payroll
Residents
1,254,117
34 ZIPs with data
Workers
563,740
jobs located in county

Is the area growing?

Population
1,232,444
Census PEP, July 1 2024
Change since 2020
+9.0%
+101,750 people
Net migration 2024
+22,574
international +12,704, domestic +9,870
Jobs located here
691,802
LODES 2022, +6.9% since 2019

Wake County had an estimated 1,232,444 residents on July 1, 2024 — 9.0% more than in 2020 (+101,750). In the latest year it gained 29,050 people: births minus deaths +6,394, international migration +12,704, domestic migration +9,870. Components are published separately and may not sum exactly.

691,802 jobs were located in the county in 2022 (+6.9% since 2019), and 553,112 employed residents lived there (+5.8% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
27562 New Hill
+163.3%
27523 Apex
+62.9%
27591 Wendell
+45.1%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
1,127
no paid employees (2024)
Receipts
$15.9M
published gross receipts
Receipts per business
$14K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more pet care in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 51% since 2015

Number of pet care in Wake County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

43
2015
50
2018
57
2020
57
2021
61
2022
65
2023

Highest measured density

ZIP
vs. U.S. average
Index
27571 Rolesville
484%
27539 Apex
333%
27502 Apex
260%
27511 Cary
239%
27523 Apex
218%
27518 Cary
213%
27609 Raleigh
196%
27597 Zebulon
191%
27615 Raleigh
188%
27587 Wake Forest
187%
27604 Raleigh
169%
27529 Garner
166%
27603 Raleigh
166%
27526 Fuquay Varina
164%
27614 Raleigh
163%

Lowest measured density

ZIP
vs. U.S. average
Index
27612 Raleigh
85%
27560 Morrisville
111%
27540 Holly Springs
118%
27613 Raleigh
128%
27616 Raleigh
151%
27513 Cary
155%
27614 Raleigh
163%
27526 Fuquay Varina
164%
27603 Raleigh
166%
27529 Garner
166%
27604 Raleigh
169%
27587 Wake Forest
187%
27615 Raleigh
188%
27597 Zebulon
191%
27609 Raleigh
196%
Low measured density is not evidence of opportunity. A ZIP with few pet care may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersPet careIndex
27601Raleigh Employment hub 9,90522,797 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = pet care per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersPet care Per 10kIndexStatus
27571Rolesville 9,0951,453 3 3.1 484% Very high density
27539Apex 25,8785,391 6 2.1 333% Very high density
27502Apex 48,53012,627 9 1.6 260% Very high density
27511Cary 33,22126,347 7 1.5 239% High density
27523Apex 20,2693,140 3 1.4 218% High density
27518Cary 19,73519,913 4 1.3 213% High density
27609Raleigh 35,57342,100 7 1.2 196% High density
27597Zebulon 30,1845,823 4 1.2 191% High density
27615Raleigh 46,01926,074 7 1.2 188% High density
27587Wake Forest 82,88620,587 11 1.2 187% High density
27604Raleigh 44,51423,469 6 1.1 169% High density
27529Garner 55,24223,014 7 1.0 166% High density
27603Raleigh 53,97226,039 7 1.0 166% High density
27526Fuquay Varina 61,58812,073 7 1.0 164% High density
27614Raleigh 34,2269,499 4 1.0 163% High density
27513Cary 46,97928,672 6 1.0 155% High density
27616Raleigh 63,52020,031 7 1.0 151% High density
27613Raleigh 45,2358,191 4 0.8 128% Above average
27540Holly Springs 47,77111,754 4 0.7 118% Above average
27560Morrisville 40,79261,760 5 0.7 111% Above average
27612Raleigh 41,95227,616 3 0.5 85% Below average
27512Cary —136 0–2 — — Not published
27519Cary 69,8368,340 0–2 — — Not published
27545Knightdale 34,1638,145 0–2 — — Not published
27562New Hill 5,6591,049 0–2 — — Not published
27588Wake Forest —269 0–2 — — Not published
27591Wendell 29,8384,172 0–2 — — Not published
27592Willow Spring 21,114883 0–2 — — Not published
27601Raleigh 9,90522,797 0–2 — — Not published
27602Raleigh —177 0–2 — — Not published
27605Raleigh 6,2866,287 0–2 — — Not published
27606Raleigh 45,44415,821 0–2 — — Not published
27607Raleigh 28,43833,657 0–2 — — Not published
27608Raleigh 12,6044,142 0–2 — — Not published
27610Raleigh 81,41922,246 0–2 — — Not published
27611Raleigh —1,606 0–2 — — Not published
27617Raleigh 20,23720,564 0–2 — — Not published
27619Raleigh —176 0–2 — — Not published
27620Raleigh —14 0–2 — — Not published
27622Raleigh —534 0–2 — — Not published
27623Raleigh —1,413 0–2 — — Not published
27624Raleigh —362 0–2 — — Not published
27627Raleigh —118 0–2 — — Not published
27628Raleigh —44 0–2 — — Not published
27629Raleigh —34 0–2 — — Not published
27636Raleigh —81 0–2 — — Not published
27650Raleigh —17 0–2 — — Not published
27658Raleigh —21 0–2 — — Not published
27661Raleigh —15 0–2 — — Not published
27668Raleigh —194 0–2 — — Not published
27675Raleigh —133 0–2 — — Not published
27695Raleigh 1,99364 0–2 — — Not published
27699Raleigh —51 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Morrisville

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Morrisville retail space →
Crexi
Free listings + market data
Browse Morrisville retail space →
CityFeet
Retail space for lease
Browse Morrisville retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Wake County and pet care

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812910 — pet care (except veterinary) services. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 126 establishments and $33M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.63 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.