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Pet care in Wisconsin

How many pet care exist per person present (residents + daytime workers) across the 11 Wisconsin counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Pet grooming · Boarding & kennels · Dog day care · Pet sitting services. Counted together because official statistics use one 812910 code.

State verdict (covered counties): Below the U.S. rate — 82% of the U.S. rate

Counties covered

in Wisconsin

Pet care

216

establishments (2023)

Per 10,000 present

0.5

residents + 0.5×workers

U.S. average

0.6

per 10,000 present

State index

82%

vs. U.S.

Residents

3,378,627

in covered counties

Workers

1,600,731

jobs in covered counties

Coverage. This page aggregates only the 11 Wisconsin counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing pet care and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Wisconsin

City	County	Pet care	Residents	Workers	Per 10k	Index	Verdict
Madison	Dane County	63–127	571,119	294,881	0.9	139–232%	Range spans bands
West Bend	Washington County	14–30	138,353	54,545	0.8	134–268%	Range spans bands
Neenah	Winnebago County	16–38	172,658	76,933	0.8	120–255%	Range spans bands
Kenosha	Kenosha County	14–40	162,024	66,123	0.7	114–244%	Range spans bands
Menomonee Falls	Waukesha County	38–82	416,773	244,814	0.7	112–212%	Range spans bands
Appleton	Outagamie County	13–43	212,451	103,913	0.5	78–222%	Range spans bands
Beloit	Rock County	9–31	163,727	62,234	0.5	73–220%	Range spans bands
Green Bay	Brown County	12–48	278,140	134,829	0.3	55–174%	Range spans bands
Milwaukee	Milwaukee County	34–94	926,469	431,861	0.3	47–122%	Range spans bands
Wausau	Marathon County	3–35	130,355	60,661	0.2	30–325%	Range spans bands
Racine	Racine County	0–28	206,558	69,937	0.0	0–171%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

139%

134%

120%

114%

112%

78%

73%

55%

Most competitors per capita

30%

47%

55%

73%

78%

112%

114%

Low measured density is not evidence of opportunity. A county with few pet care may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.