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Middlesex County, MA — Beauty salons Saturation

How many beauty salons exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 98 ZIP codes analyzed.

Includes: Hair salons · Beauty salons · Blow-dry & styling bars · Makeup & skincare studios. Counted together because official statistics use one 812112 code.

Measured density: Range spans bands — 1.47× the U.S. rate (between 1.47× and 1.59× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 40 ZIP cells in this county are withheld, 25 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Above the U.S. rate   Middlesex County beauty salons — 147–159% of the U.S. rate

654 beauty salons are counted in Middlesex County — 3.1 per 10,000 people present (residents + daytime workers), 147% of the U.S. rate of 2.1.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 6% between 2015 and 2023 (616 → 651). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 02461 (Newton Highlands), 01880 (Wakefield), 01867 (Reading) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 02139 (Cambridge), 01854 (Lowell), 01702 (Framingham).

BLS QCEW puts the latest county-wide count (2026 Q1) at 611 establishments, the freshest available signal.

Measured density: Middlesex County sits at 147% of the U.S. rate for beauty salons. 25 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 147% and 159% of the U.S. rate. Why. The highest measured density is in 02461 and 01880; the lowest measured density is in 02139 and 01854.

This is a supply-side read: it counts existing beauty salons and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Beauty salons
654–734
published count; upper bound counts each withheld ZIP cell as 2 (40 cells) (2023)
Per 10,000 present
3.1
residents + daytime workers
U.S. average
2.1
per 10,000 present
County index
1.47×
vs. U.S.
Latest quarter (QCEW)
611
2026 Q1 — county total
Residents
1,653,842
83 ZIPs with data
Workers
958,530
jobs located in county

Is the area growing?

Population
1,668,956
Census PEP, July 1 2024
Change since 2020
+2.5%
+41,378 people
Net migration 2024
+19,403
international +29,046, domestic −9,643
Jobs located here
944,369
LODES 2022, −0.8% since 2019

Middlesex County had an estimated 1,668,956 residents on July 1, 2024 — 2.5% more than in 2020 (+41,378). In the latest year it gained 24,024 people: births minus deaths +4,525, international migration +29,046, domestic migration −9,643. Components are published separately and may not sum exactly.

944,369 jobs were located in the county in 2022 (−0.8% since 2019), and 822,882 employed residents lived there (−2.2% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2022 spans the pandemic, so read it as one change, not a trend.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
01432 Ayer
+10.7%
01748 Hopkinton
+10.0%
02149 Everett
+8.5%
ZIP losing residents
2015–19 → 2020–24
Change
01464 Shirley
−8.6%
01821 Billerica
−8.1%
01803 Burlington
−5.0%

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses (no paid employees)

Nonemployer businesses
1,924
no paid employees (2024)
Receipts
$95.7M
published gross receipts
Receipts per business
$50K
gross, not profit

Census Nonemployer Statistics counts businesses with no paid employees — a separate universe from the employer establishments counted above; a business is in one or the other, never both. They are not storefronts by definition: many are home-based, mobile, or part-time.

We show them beside the density index, not inside it. In categories such as nail and beauty salons, child care, and pet care, one-person businesses can outnumber employer establishments, so the employer-only count understates how many businesses exist. That is not evidence of higher demand.

Receipts are gross revenue reported for these businesses — not profit, and not the size of the local market. Census publishes this only at county level, so it is not shown on the ZIP map. See methodology.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery. Individual mapped shops appear as dots at street level — Show locations zooms you in to them (scroll or double-click to zoom).

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size) Mapped shop (OpenStreetMap, street level)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more beauty salons in that ZIP. They are aggregated, not individual shops. Turquoise dots are individual locations mapped in OpenStreetMap, shown only at street level; they are crowd-sourced and indicative, may be incomplete, and do not equal the official counts. Only the official ZIP totals feed the saturation index.

Market trend — up 6% since 2015

Number of beauty salons in Middlesex County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

616
2015
605
2018
611
2020
611
2021
642
2022
651
2023

Highest measured density

ZIP
vs. U.S. average
Index
02461 Newton Highlands
399%
01880 Wakefield
370%
01867 Reading
365%
02420 Lexington
313%
02180 Stoneham
283%
01876 Tewksbury
262%
01760 Natick
252%
02458 Newton
252%
01701 Framingham
247%
01862 North Billerica
245%
01864 North Reading
225%
02472 Watertown
217%
01776 Sudbury
217%
01720 Acton
217%
01749 Hudson
215%

Lowest measured density

ZIP
vs. U.S. average
Index
02139 Cambridge
42%
01854 Lowell
43%
01702 Framingham
73%
02138 Cambridge
85%
02466 Auburndale
86%
02149 Everett
92%
02467 Chestnut Hill
95%
01821 Billerica
102%
01851 Lowell
108%
01730 Bedford
109%
01721 Ashland
114%
02421 Lexington
118%
01742 Concord
120%
01778 Wayland
123%
02143 Somerville
123%
Low measured density is not evidence of opportunity. A ZIP with few beauty salons may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersBeauty salonsIndex
02451Waltham Employment hub 17,39359,760 10 102%
01434Devens Employment hub 1,5644,918 0–2 —
02142Cambridge Employment hub 4,73731,327 0–2 —
02462Newton Lower Falls Employment hub 1,4705,891 0–2 —

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = beauty salons per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersBeauty salons Per 10kIndexStatus
02461Newton Highlands 6,9752,905 7 8.3 399% Very high density
01880Wakefield 27,79314,674 27 7.7 370% Very high density
01867Reading 25,6126,756 22 7.6 365% Very high density
02464Newton Upper Falls 3,8333,819 4 7.0 335% Very high density
02420Lexington 16,2154,413 12 6.5 313% Very high density
02180Stoneham 23,3557,742 16 5.9 283% Very high density
01876Tewksbury 31,00414,955 21 5.5 262% Very high density
01760Natick 36,78221,689 25 5.2 252% Very high density
02458Newton 13,0508,239 9 5.2 252% Very high density
01701Framingham 32,61828,173 24 5.1 247% High density
01862North Billerica 12,12911,110 9 5.1 245% High density
01864North Reading 15,7656,881 9 4.7 225% High density
02472Watertown 35,62017,292 20 4.5 217% High density
01776Sudbury 19,2705,788 10 4.5 217% High density
01720Acton 23,52610,629 13 4.5 217% High density
01749Hudson 20,0779,145 11 4.5 215% High density
01863North Chelmsford 9,7962,960 5 4.4 213% High density
02140Cambridge 21,2049,129 11 4.3 205% High density
01826Dracut 32,6295,452 15 4.2 204% High density
02453Waltham 31,59122,576 18 4.2 202% High density
01803Burlington 26,27440,471 19 4.1 196% High density
02476Arlington 17,7083,887 8 4.1 196% High density
02459Newton Center 18,44912,295 10 4.1 196% High density
02176Melrose 29,6505,241 13 4.0 194% High density
01748Hopkinton 19,35813,167 10 3.9 185% High density
01460Littleton 10,2806,243 5 3.7 179% High density
02478Belmont 27,1757,481 11 3.6 171% High density
02460Newtonville 10,0992,429 4 3.5 170% High density
01801Woburn 41,93947,661 23 3.5 168% High density
01879Tyngsboro 12,5503,772 5 3.5 167% High density
01890Winchester 23,4066,381 9 3.4 163% High density
02155Medford 61,73022,673 24 3.3 158% High density
02144Somerville 25,4485,471 9 3.2 154% High density
01752Marlborough 41,64743,679 20 3.2 152% High density
02452Waltham 15,8088,200 6 3.0 145% Above average
01824Chelmsford 26,65020,094 11 3.0 144% Above average
01887Wilmington 23,33626,779 11 3.0 144% Above average
02145Somerville 27,4956,587 9 2.9 141% Above average
02148Malden 65,90612,471 21 2.9 140% Above average
01852Lowell 37,1449,846 12 2.9 137% Above average
01886Westford 24,6909,553 8 2.7 131% Above average
02474Arlington 28,6423,974 8 2.6 126% Above average
02143Somerville 25,51311,442 8 2.6 123% Above average
01778Wayland 14,0333,272 4 2.6 123% Above average
01742Concord 18,44811,358 6 2.5 120% Above average
02421Lexington 18,08020,781 7 2.5 118% Above average
01721Ashland 18,8734,438 5 2.4 114% Above average
01730Bedford 14,70723,516 6 2.3 109% Above average
01851Lowell 33,40313,356 9 2.2 108% Above average
01821Billerica 30,14315,332 8 2.1 102% Above average
02451Waltham 17,39359,760 10 2.1 102% Above average
02467Chestnut Hill 23,00114,964 6 2.0 95% Below average
02149Everett 50,04514,514 11 1.9 92% Below average
02466Auburndale 8,67916,302 3 1.8 86% Below average
02138Cambridge 38,50946,771 11 1.8 85% Below average
01702Framingham 39,78912,859 7 1.5 73% Below average
01854Lowell 30,0817,284 3 0.9 43% Far below average
02139Cambridge 40,03357,246 6 0.9 42% Far below average
01431Ashby 3,211224 0–2 — — Not published
01432Ayer 8,5214,132 0–2 — — Not published
01434Devens 1,5644,918 0–2 — — Not published
01450Groton 11,3561,923 0–2 — — Not published
01463Pepperell 11,6971,887 0–2 — — Not published
01464Shirley 6,9761,571 0–2 — — Not published
01469Townsend 6,8201,363 0–2 — — Not published
01471Groton —360 0–2 — — Not published
01472West Groton —147 0–2 — — Not published
01474West Townsend 2,280106 0–2 — — Not published
01703Framingham —27 0–2 — — Not published
01704Framingham —12 0–2 — — Not published
01718Acton 4047 0–2 — — Not published
01719Boxborough 5,4963,309 0–2 — — Not published
01731Hanscom Afb 2,110168 0–2 — — Not published
01741Carlisle 5,239556 0–2 — — Not published
01746Holliston 15,0945,337 0–2 — — Not published
01754Maynard 10,7123,080 0–2 — — Not published
01770Sherborn 4,427471 0–2 — — Not published
01773Lincoln 4,8911,992 0–2 — — Not published
01775Stow 7,165957 0–2 — — Not published
01805Burlington —4,971 0–2 — — Not published
01827Dunstable 3,408224 0–2 — — Not published
01850Lowell 17,7401,500 0–2 — — Not published
01853Lowell —406 0–2 — — Not published
01865Nutting Lake —5 0–2 — — Not published
01866Pinehurst —16 0–2 — — Not published
01888Woburn —534 0–2 — — Not published
02141Cambridge 14,51715,363 0–2 — — Not published
02142Cambridge 4,73731,327 0–2 — — Not published
02153Medford —168 0–2 — — Not published
02238Cambridge —2,153 0–2 — — Not published
02454Waltham —592 0–2 — — Not published
02455North Waltham —34 0–2 — — Not published
02462Newton Lower Falls 1,4705,891 0–2 — — Not published
02465West Newton 11,6972,691 0–2 — — Not published
02468Waban 5,773345 0–2 — — Not published
02471Watertown —772 0–2 — — Not published
02475Arlington Heights —49 0–2 — — Not published
02493Weston 11,5793,311 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Waltham

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Waltham retail space →
Crexi
Free listings + market data
Browse Waltham retail space →
CityFeet
Retail space for lease
Browse Waltham retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Middlesex County and beauty salons

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 812112 — beauty salons. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. BLS QCEW (quarterly) is newer than ZBP — 2026 Q1 shows 611 establishments county-wide for this industry. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (2.08 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.