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Beauty salons in Massachusetts

How many beauty salons exist per person present (residents + daytime workers) across the 10 Massachusetts counties we cover, by ZIP code, compared with the U.S. average. Data: Census ZBP 2023 + ACS 2024 + BLS QCEW.

Includes: Hair salons · Beauty salons · Blow-dry & styling bars · Makeup & skincare studios. Counted together because official statistics use one 812112 code.

State verdict (covered counties): Above the U.S. rate — 134% of the U.S. rate

Counties covered

in Massachusetts

Beauty salons

2,352

establishments (2023)

Per 10,000 present

2.8

residents + 0.5×workers

U.S. average

2.1

per 10,000 present

State index

134%

vs. U.S.

Residents

6,803,736

in covered counties

Workers

3,256,157

jobs in covered counties

Coverage. This page aggregates only the 10 Massachusetts counties BizGapMap covers — not the whole state. Counts and the index reflect those counties. The aggregate index uses only ZIP cells Census published, so it is a lower bound. Density is a supply-side signal: it counts existing beauty salons and the people present, not foot traffic, income, rent, or whether locals want more.

Counties in Massachusetts

City	County	Beauty salons	Residents	Workers	Per 10k	Index	Verdict
Canton	Norfolk County	337–363	720,686	332,697	3.8	183–191%	High density
Andover	Essex County	326–368	812,999	284,682	3.4	164–177%	High density
Hyannis	Barnstable County	84–166	233,772	76,047	3.1	149–265%	Range spans bands
Waltham	Middlesex County	654–734	1,653,842	958,530	3.1	147–159%	Range spans bands
Brockton	Plymouth County	170–226	530,039	179,501	2.7	132–155%	Range spans bands
Boston	Suffolk County	312–344	780,506	719,212	2.7	132–137%	Above average
Taunton	Bristol County	158–202	582,221	200,378	2.3	111–131%	Above average
Westborough	Worcester County	186–316	865,923	309,231	1.8	88–137%	Range spans bands
Northampton	Hampshire County	33–79	161,056	46,046	1.8	86–191%	Range spans bands
Holyoke	Hampden County	92–162	462,692	149,833	1.7	82–123%	Range spans bands

Scroll the table sideways to see all columns.

Lowest vs. highest measured density

Fewest competitors per capita

183%

164%

149%

147%

132%

132%

111%

88%

Most competitors per capita

82%

86%

88%

111%

132%

132%

147%

149%

Low measured density is not evidence of opportunity. A county with few beauty salons may simply lack foot traffic, retail space, or demand. Use the ranking to find where to look, then verify locally.

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BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.