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Kent County, MI — Car washes Saturation

How many car washes exist per person present — residents plus daytime workers — by ZIP code, compared with the U.S. average. Establishment data: Census ZBP 2023. Population: ACS 2024 5-year. 40 ZIP codes analyzed.

Includes: Car wash tunnels & bays · Self-serve & automatic washes · Detailing (wash-attached). Counted together because official statistics use one 811192 code.

Measured density: Range spans bands — 0.73× the U.S. rate (between 0.73× and 1.71× once withheld ZIP cells are counted)

Why a range: Census does not publish a ZIP-by-industry count when that ZIP has 0–2 businesses. 33 ZIP cells in this county are withheld, 21 of them with residents. Each could hold 0, 1, or 2 businesses: counting them all as 0 gives the low end, counting them all as 2 gives the high end — the data cannot say where the truth sits. The density range uses only the populated cells, since ZIPs without residents are excluded from per-person rates. How ranges work

Range spans the U.S. rate   Kent County car washes — 73–171% of the U.S. rate

31 car washes are counted in Kent County — 0.4 per 10,000 people present (residents + daytime workers), 73% of the U.S. rate of 0.5.

On the comparable ZIP set (ZIPs with a published count in every year), the total has risen 25% between 2015 and 2023 (16 → 20). That set is smaller than today's county total. 2020–2021 were pandemic-distorted, and Census rounds counts, so small moves are within noise.

Measured supply density is highest in 49508 (Grand Rapids), 49525 (Grand Rapids), 49418 (Grandville) — well above the national rate. On measured density alone, the lowest-density residential ZIPs with a published count are 49548 (Grand Rapids), 49341 (Rockford), 49534 (Grand Rapids).

Census County Business Patterns (2023) puts the county-wide count at 50 establishments, including locations in ZIP codes that do not map to a ZCTA — so it can run slightly above the sum of the ZIP rows on this page. It is annual, so it lags more than QCEW.

Measured density: Kent County sits at 73% of the U.S. rate for car washes. 21 ZIPs with population have no published count (each 0–2 businesses), so the true per-capita rate is between 73% and 171% of the U.S. rate. Why. The highest measured density is in 49508 and 49525; the lowest measured density is in 49548 and 49341.

This is a supply-side read: it counts existing car washes and the people present, not foot traffic, income, rent, or whether locals want more. Treat low density as a question to check, not an answer.

Car washes
31–97
published count; upper bound counts each withheld ZIP cell as 2 (33 cells) (2023)
Per 10,000 present
0.4
residents + daytime workers
U.S. average
0.5
per 10,000 present
County index
0.73×
vs. U.S.
Latest year (CBP)
50
2023 — $16M annual payroll
Residents
682,712
28 ZIPs with data
Workers
378,816
jobs located in county

Is the area growing?

Population
673,002
Census PEP, July 1 2024
Change since 2020
+2.2%
+14,478 people
Net migration 2024
+4,772
international +5,791, domestic −1,019
Jobs located here
399,575
LODES 2021, −6.9% since 2019

Kent County had an estimated 673,002 residents on July 1, 2024 — 2.2% more than in 2020 (+14,478). In the latest year it gained 7,893 people: births minus deaths +3,102, international migration +5,791, domestic migration −1,019. Components are published separately and may not sum exactly.

399,575 jobs were located in the county in 2021 (−6.9% since 2019), and 295,595 employed residents lived there (−6.9% since 2019). LODES counts wage and salary jobs covered by unemployment insurance plus federal jobs; it excludes the self-employed and military, and counts jobs rather than unique people. 2019→2021 spans the pandemic, so read it as one change, not a trend. The 2022 file for this state is not usable, so 2021 is the latest year shown.

Population and migration say whether the customer base is growing. They do not say whether people want another business of this type. Definitions and limits →  ·  Full county detail →

ZIP gaining residents
2015–19 → 2020–24
Change
49315 Byron Center
+16.4%
49418 Grandville
+11.9%
ZIP losing residents
2015–19 → 2020–24
Change

No ZIP had a statistically significant decrease.

ACS 5-year estimates for 2015–2019 and 2020–2024. Only ZIPs with at least 2,000 residents in both windows and a change larger than the survey margin of error (90%) are listed — small ZIPs move a lot on paper without a real signal.

Nonemployer businesses

Not shown. Census publishes only a broader group that also includes oil-change and other auto service shops, so a car-wash-only nonemployer count is not published.

Census Nonemployer Statistics 2024 (NAICS 2022). We do not approximate this figure.

Saturation map

Each ZIP area is shaded by its density of this business type per person present (residents + workers) vs. the U.S. average. Click any ZIP to zoom to its boundary, see its numbers, and switch to aerial imagery.

Basemap:
Under 50% 50–100% 100–150% 150–250% 250%+ 0–2 (not published) / no data ZIP total (dot size)

Map data © OpenStreetMap contributors, tiles by OpenFreeMap.

White dots are ZIP totals from the official Census count — the bigger the dot, the more car washes in that ZIP.

Market trend — up 25% since 2015

Number of car washes in Kent County across 2015–2023, on a consistent set of ZIP codes present in every year — so changes are real, not ZIP-boundary artifacts. 2015/2018 are pre-pandemic baselines; 2020/2021 are COVID-distorted.

16
2015
19
2018
20
2020
19
2021
20
2022
20
2023

Highest measured density

ZIP
vs. U.S. average
Index
49508 Grand Rapids
280%
49525 Grand Rapids
257%
49418 Grandville
251%
49534 Grand Rapids
211%
49341 Rockford
188%
49548 Grand Rapids
184%

Lowest measured density

ZIP
vs. U.S. average
Index
49548 Grand Rapids
184%
49341 Rockford
188%
49534 Grand Rapids
211%
49418 Grandville
251%
49525 Grand Rapids
257%
49508 Grand Rapids
280%
Low measured density is not evidence of opportunity. A ZIP with few car washes may simply lack foot traffic, retail space, or demand. We rank only residential and mixed ZIPs here; employment hubs and visitor destinations are listed separately below. ZIPs where Census did not publish a count (0–2 businesses) are not ranked: they may be the least served of all, but the data cannot tell 0 from 1 or 2. Verify those locally.

Employment hubs & destinations

These ZIPs have far more workers (or visitors) than residents, so their counts are driven by daytime and visitor demand — not a place to read "shortage" from resident numbers alone.

ZIPNeighborhoodType ResidentsWorkersCar washesIndex
49512Grand Rapids Employment hub 18,37358,619 3 129%

Scroll the table sideways to see all columns.

All ZIP codes

Click a column header to sort. Index = car washes per 10,000 people present (residents + 0.5×workers) ÷ the U.S. average. 100% = exactly average.

ZIPNeighborhood ResidentsWorkersCar washes Per 10kIndexStatus
49508Grand Rapids 42,72016,739 7 1.4 280% Very high density
49525Grand Rapids 30,88717,673 5 1.3 257% Very high density
49418Grandville 31,91317,491 5 1.2 251% Very high density
49534Grand Rapids 23,71910,771 3 1.0 211% High density
49341Rockford 39,4098,225 4 0.9 188% High density
49548Grand Rapids 34,77719,553 4 0.9 184% High density
49512Grand Rapids 18,37358,619 3 0.6 129% Above average
49301Ada 19,8463,870 0–2 — — Not published
49302Alto 9,7541,294 0–2 — — Not published
49306Belmont 11,0283,268 0–2 — — Not published
49315Byron Center 27,09115,465 0–2 — — Not published
49316Caledonia 26,4278,493 0–2 — — Not published
49317Cannonsburg —76 0–2 — — Not published
49319Cedar Springs 18,8024,090 0–2 — — Not published
49321Comstock Park 15,9707,882 0–2 — — Not published
49326Gowen 3,980140 0–2 — — Not published
49330Kent City 5,599651 0–2 — — Not published
49331Lowell 17,6614,977 0–2 — — Not published
49343Sand Lake 5,664434 0–2 — — Not published
49345Sparta 13,5124,513 0–2 — — Not published
49351Rockford —937 0–2 — — Not published
49355Ada —3,117 0–2 — — Not published
49468Grandville —42 0–2 — — Not published
49501Grand Rapids —2,825 0–2 — — Not published
49503Grand Rapids 39,48952,626 0–2 — — Not published
49504Grand Rapids 40,03620,522 0–2 — — Not published
49505Grand Rapids 32,42610,707 0–2 — — Not published
49506Grand Rapids 34,67311,608 0–2 — — Not published
49507Grand Rapids 38,4877,409 0–2 — — Not published
49509Wyoming 28,15216,867 0–2 — — Not published
49510Grand Rapids —167 0–2 — — Not published
49514Grand Rapids —149 0–2 — — Not published
49515Grand Rapids —478 0–2 — — Not published
49516Grand Rapids —43 0–2 — — Not published
49518Grand Rapids —439 0–2 — — Not published
49519Wyoming 27,9658,008 0–2 — — Not published
49523Grand Rapids —10 0–2 — — Not published
49544Grand Rapids 9,63118,531 0–2 — — Not published
49546Grand Rapids 34,72128,390 0–2 — — Not published
49588Grand Rapids —88 0–2 — — Not published

Scroll the table sideways to see all columns.

Find an actual space in Grand Rapids

The numbers above tell you how the market looks. To find a specific storefront, these marketplaces list available retail space for lease.

LoopNet
Largest commercial marketplace
Browse Grand Rapids retail space →
Crexi
Free listings + market data
Browse Grand Rapids retail space →
CityFeet
Retail space for lease
Browse Grand Rapids retail space →

Open vacancy data (actual empty units) is only published by some cities; where it exists we show it directly. Listings above are third-party.

Census withholds some ZIP-by-industry cells to protect small businesses. 0–2 means the cell was not published (Census publishes industry counts only at 3+ per ZIP), so the ZIP is left unranked rather than counted as zero. ~ means the count is estimated from the broader industry group and can be off by a business or two.

Follow Kent County and car washes

When a data vintage changes or a section of this report is revised, we post it to a public update feed. No email address, no account, no tracking — and nothing is sent unless something actually changed.

Subscribe to updates (RSS) How these numbers are built →

Methodology & sources

Establishments. U.S. Census ZIP Code Business Patterns (ZBP 2023), NAICS 811192 — car washes. Counts establishments with paid employees. ZBP is published annually with a ~2-year lag.

Fresh county signal. This industry has no clean QCEW series, so the freshest county signal is Census County Business Patterns 2023: 50 establishments and $16M in annual payroll county-wide. This count includes locations in ZIP codes that do not map to a ZCTA, so it can be slightly higher than the sum of the ZIP rows. CBP is annual and slower than QCEW. It cannot be broken down by ZIP.

Population. U.S. Census American Community Survey 2024 5-year ZCTA population (table B01003). Workers are the ZIP's total employment from the same 2023 ZBP file.

Demand ("people present"). Demand comes from residents and daytime workers: residents + 0.5 × workers. This is the single documented assumption in the model and can be tuned.

Index. index = (ZIP establishments ÷ ZIP demand × 10,000) ÷ the U.S. average for this industry (0.49 per 10,000 present). It is a supply-side density measure; it does not capture income, rent, tourism, or whether locals actually want more.

Read the full methodology →  ·  Data sources & vintages →

BizGapMap — free, no-login small-business saturation reports for major U.S. counties. Built entirely from public U.S. Census, BLS, and IRS data (ZBP 2023, ACS 2024 5-year, PEP 2024, LODES, QCEW, IRS SOI). No forecasts, no revenue guesses — withheld cells are marked, and the few derived counts are labelled as estimates.